Facebook For Business Debuts, Watch Out Google?
July 27, 2011 by admin
Filed under Latest Lingerie News
(click image for larger view)
As if to highlight Google’s failure to anticipate business interest in its Google+ social network, Facebook on Tuesday quietly launched a website to underscore its commitment to serving corporate marketing needs.
Facebook for Business offers companies information about how to create a Facebook Page, build relationships with members of the Facebook community, and present Facebook Ads and Sponsored Stories–ads shown to Facebook users that detail their friends’ online interactions, such as use of the Like button.
More Internet Insights
White Papers
-
Hidden Menace of Embedded Links -
Continuous Endpoint Compliance: Integrating Process, Policy and Technology to Preempt Threats and Reduce Costs
Analytics
Webcasts
Videos
“Business owners can learn best practices for creating a Page and engaging customers in a two-way conversation to answer questions, get valuable feedback, and to reach their friends,” a Facebook spokesperson said in an email. “Businesses can learn how to find new customers before they search for them using Facebook’s targeted Ads, and bring customers from the Web into their stores. And we want to inspire small businesses by seeing how other businesses have found success on Facebook by sharing their stories.”
Facebook isn’t offering anything new here; it’s showcasing the solutions it provides at a time when Google’s corporate social offering has yet to debut. Facebook for Business is simply a help portal that assembles resources for social marketers in one place.
Yet if Facebook is inviting comparison between itself and Google+, it’s too early to draw any meaningful conclusions. Facebook, with some 750 million users, remains a valuable resource for corporate marketers. Google+, with more than 20 million, isn’t in the same league: It’s still trying figure out how companies can participate in conversations between individuals. And chances are Google+ will offer different modes of interaction, at least until Facebook and Google finish remaking themselves in each other’s image.
Facebook, as far as companies are concerned, is still mostly a marketing service; Google sells ads too–traditional rather than social ones–but also has a growing enterprise business in the form of Google Apps. Whereas Facebook has only just begun going after the business collaboration and productivity market through its integration with Skype–in the process of being acquired by Microsoft–Google has been in the enterprise business for several years and has already built a base of some three million corporate Google Apps customers.
Google+ Hangouts offers perhaps the best example of where Google and Facebook diverge: It may be a social product but it is also well suited for collaboration and productivity. The multi-party video conferencing service has sparked users’ imaginations about potential business use cases. And social blogger and marketer Steve Rubel has begun experimenting with Hangouts for a live interview show.
Facebook, through Skype, may someday have comparable multi-party conferencing features–Skype sells multi-party video conferencing as a premium service–but its interest in collaboration and productivity is likely to be limited by the interests of its partner, Microsoft, which already has collaboration and productivity products to offer to businesses.
Facebook’s future among businesses looks more like a Microsoft add-on than a stand-alone empire.
Attend Enterprise 2.0 Santa Clara, Nov. 14-17, 2011, and learn how to drive business value with collaboration, with an emphasis on how real customers are using social software to enable more productive workforces and to be more responsive and engaged with customers and business partners. Register today and save 30% off conference passes, or get a free expo pass with priority code CPHCES02. Find out more and register.
Share and Enjoy
Spiceworks to Speak on “What’s Next” for Social Commerce and Marketing at …
July 27, 2011 by admin
Filed under Latest Lingerie News
Co-founder Jay Hallberg to Share Insights from the World’s Largest
Social Network of IT Professionals
SANTA CLARA, Calif.–(BUSINESS WIRE)–Tomorrow at the AlwaysOn
Silicon Valley Innovation Summit, Spiceworks™,
Inc. co-founder and CMO Jay Hallberg will join executives from Lithium,
Mogreet and Placecast for a panel discussion titled: “Social Commerce,
Marketing CRM – What’s Next?” The panel will explore the new ways
sellers are engaging with buyers in the social sphere.
“Social Commerce,
Marketing CRM – What’s Next?”
The 9th annual Silicon Valley Innovation Summit is a two-day gathering
of top executives, entrepreneurs, and venture capital investors
operating in the “Global Silicon Valley.” Through a powerful combination
of keynote presentations, panel debates and top company CEO showcases,
attendees get an inside look at the cutting-edge technology, business
and political trends creating the most exciting and profitable new
opportunities in the world.
Session Title:
Social Commerce, Marketing CRM – What’s Next?
Moderator:
Kelly Porter, Managing Director, Woodside Capital Partners
Panelists:
— Jay Hallberg, Co-Founder Chief Marketing Officer, Spiceworks
— Katy Keim, Chief Marketing Officer, Lithium
— Anne Bezancon, Founder and President, Placecast
— James Citron, CEO, Mogreet
When:
Thursday, July 28th, 2011 at 4:30PM PDT
Where:
Louis B. Mayer Theatre
Santa Clara University
500 El Camino Real
Santa Clara, CA 95053
The Spiceworks social business network enables ‘Social IT’ by combining
free network
management,
network
monitoring
and help
desk
software
with a rapidly growing and active Facebook-like community of IT
professionals. Organizations of all sizes use Spiceworks to discover,
buy and manage technology in a social way.
Recently, Spiceworks launched new social commerce capabilities,
including the Spiceworks Request
for Quote (RFQ) feature,
which makes technology purchasing easier for businesses. For more
information on Spiceworks, visit http://www.spiceworks.com.
About Spiceworks
Founded in 2006, Spiceworks™ is
the world’s largest and fastest growing social business network for IT.
By combining free IT management
software with a Facebook-like community, Spiceworks helps over 1.5
million IT professionals to discover, buy and manage $268 billion worth
of technology products and services each year. Spiceworks is
headquartered in Austin, Texas and backed by Adams Street Partners,
Tenaya Capital, Institutional Venture Partners (IVP), Austin Ventures
and Shasta Ventures. For more information visit http://www.spiceworks.com.
Follow Spiceworks on Twitter: http://twitter.com/spiceworks.
Connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.
Search for available career and networking opportunities on LinkedIn: http://www.linkedin.com/companies/spiceworks.
Spiceworks is a trademark and Voice of IT is a registered trademark of
Spiceworks, Inc. All other names may be trademarks or registered
trademarks of their respective owners.