Daily Facebook Posting Increases Reach

On Facebook, brands are like short people in the center seat at a stadium during a rock concert. Even if they jump up and down or wear a moose hat on their heads, they might not get noticed. There is simply too much input going on in all directions, so unless a fan is looking their way, their clever messaging sign will probably go unread.

But according to a new white paper from comScore, continual jumping is important because it increases your chance of being seen by 2.5% per day.

The reason behind this is two fold. First, it is noted that Facebook users spend more time reading their newsfeed than doing anything else on the site. Only 27%, but it beats apps which shows up at only 10%. That means that more people are seeing brand messages on their own feed than they are on brand fan pages.

The bad news is that newsfeeds cycle very quickly depending on how many friends a person has. If a user doesn’t happen to hit their page within hours of your post (or even minutes), they won’t see it.

The good news is that when your post shows up on a fan’s newsfeed, you aren’t just appealing to that single person, you’re also reaching the friends of that fan. On average, we’re talking about 34 more people for each brand fan.

comScore says that friends of fans are the best audience for marketers because it’s likely they’re potential new customers who haven’t made up their mind about a brand.

Take a look at this chart depicting visitation rates for Southwest airlines.

When compared to the total internet control group, the Facebook friends of fans show a significant lift.

The takeaway here is that marketing on Facebook really is a numbers game. The more posts you make (within reason), the better chance you have of reaching not only current fans of your brand, but potential new fans as well.

You can download the full white paper for free and you should. It’s loaded with case studies and more information about how to make the most out of your Facebook fan page.

 

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Gabriel Marketing Group Named Golden Bridge Awards Finalist for Best Start-Up …

Reston, VA (PRWEB) July 27, 2011

Gabriel Marketing Group, the technology industry’s leading marketing agency for disruptive companies, today announced it has been named one of two finalists for the 3rd Annual 2011 Golden Bridge Awards in the category of Best Start-Ups, Small Medium Business PR Campaigns. The company is being recognized for its public relations and marketing work around the launch of Parature for Facebook™ in the fall of 2010.

“We are extremely passionate about helping emerging and mid-size technology companies get the recognition they deserve for being innovative and changing the way people and businesses communicate with one another,” said Leah Gabriel Nurik, President, Gabriel Marketing Group. “It is an honor to be recognized by the Golden Bridge Awards as a leading technology marketing company, and it validates the hard work as well as the proverbial blood, sweat and tears spent on our clients’ launches and public relations activities as well as their complete marketing strategies.”

An annual achievements and recognition awards program with active participation from a broad spectrum of industry voices, the coveted annual Golden Bridge Awards program encompasses the world’s best in organizational performance, products and services, executives and management teams, innovations, case studies, product management, public relations and marketing campaigns and customer satisfaction programs from every major industry in the world. Winners will be honored in New York City on Wednesday, August 10, 2011 during the 3rd annual dinner and presentations.

For more information on the campaign specifics and the metrics associated with Parature’s launch of Parature for Facebook, please visit the Gabriel Marketing Group blog.

About Gabriel Marketing Group

Gabriel Marketing Group (GMG) is a boutique full-service marketing and integrated communications agency exclusively focused on emerging and mid-size tech companies. The company helps clients achieve exponential growth through end-to end-marketing services that help to define the right markets, targets, branding and message to get noticed by prospective clients, partners, press, influencers and investors. Unlike most firms, Gabriel Marketing serves as an outsourced Chief Marketing Officer for most of its clients and as a one-stop shop for strategy, planning and execution of large impact marketing, interactive and communications campaigns. To find out more, visit the GMG website or Facebook page.

About the Golden Bridge Awards

Golden Bridge Awards are an annual industry and peers recognition program honoring Best Companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com

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For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/7/prweb8672684.htm

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