These Simple Charts Show Why Facebook Is The Future Of Marketing
July 28, 2011 by admin
Filed under Latest Lingerie News
If Facebook wants to justify that rumored $100 billion rumored IPO valuation, it’s going to have to build a huge advertising business.
Right now Facebook makes money from ads because it’s so huge that marketers have to buy its ads, but it hasn’t yet “cracked the code” on a format of advertising that’s innovative and hugely profitable the way search ads ended up being for Google.
However a report just out from comScore on how people use Facebook suggests that there’s truth to the hype. The big promise of marketing on Facebook is that a marketing message won’t just hit one person, but their friends as well. It’s that multiplier effect that gets marketers’ mouth salivating.
Is that multiplier effect real?
The jury’s in and the answer is: yes.
To assess that, comScore looked at the fan pages of three big brands–Starbucks, Southwest and Bing–and how being a fan or, more importantly, a friend of a fan, behaves compared to a random internet user.
First of all, the potential of the multiplier effect is big: while Bing has 1.7 million fans, it has 232 million friends of fans, a huge potential audience.
Image: comScore
Messages on Facebook can spread from friend to friend. If my friend is a fan of Bing, he might like one of their updates and I might see it in my news feed.
And yes, that provides marketing benefits. Friends of fans do visit brand sites much more often than the average internet user:
Image: comScore
This chart of how much friends of fans of Southwest visited speaks volumes:
Image: comScore
But it’s not enough for people to just visit your site. Do they use your product more? For Bing, the answer is yes, friends of fans search more on Bing:
Image: comScore
What does that all mean for marketers and Facebook?
For marketers it means that the promise of social media marketing–messages spreading from your targets to their friends through their social graph–is real, at least for these brands on Facebook.
For Facebook, it means that there’s money here. An active presence on Facebook provides real benefits to brands, and so that’s something they’ll value. They’ll spend more on Facebook ads to get more fans on their pages, because then their messages will spread not just to fan but to friends of fans. This means more money for Facebook.
Don’t Miss: Why Facebook Scares Apple More Than Anyone →
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Classic Concepts to offer online marketing system to elite customers
July 28, 2011 by admin
Filed under Latest Lingerie News
Home Accents Today Staff — Furniture Today, July 28, 2011
PITTSBURGH — SnapRetail has announced a new partnership with Classic Concepts, the parent company of Classic Home Furniture, Classic Home Rugs and the textile division Villa Home Collection.
The partnership will enable Classic Concepts’ largest independent retailer customers to use TrafficBuilder, a virtually automatic marketing system, for free to improve their sales of Classic Concepts products, according to a press release from SnapRetail.
“We are proud to be the first home décor vendor to provide TrafficBuilder access for free to our elite customers,” said David Moses, president of Classic Concepts. “It is important for home décor vendors to not only provide quality products, but also to help our independent retailers ‘sell through’ the products they buy from us.”
“We love Classic Concepts’ eco-friendly product line and are thrilled to partner with them to help increase sell-through of their products,” said Ted Teele, CEO of SnapRetail.
Any independent retailer who qualifies as a Classic Concepts Platinum Partner will have free access to the TrafficBuilder digital marketing system. These retailers will be able to use TrafficBuilder to send automatic posts about new products to their customers through Facebook and Twitter, send emails about new products and promotions, review consumer usage information and store customer information.
As part of the SnapRetail partnership debut, Classic Concepts will host two social media seminars in its Las Vegas Market showroom, C-309, on Monday, Aug. 1, at 3:30 p.m. and Tuesday, Aug. 2, at 2:30 p.m. Crystal Vilkaitis, SnapRetail’s director of social media, will lead sessions on how to more effectively market stores with Facebook. All retailers are invited.
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