New Facebook App for Builders Adds Community Listings to Facebook Page

San Francisco, CA, July 31, 2011 –(PR.com)– New Home Feed, the leading tool for home builders to disseminate and manage new home listings, has partnered with Builder Web Apps to offer a turnkey solution that turns Facebook pages into a traffic and lead generation resource. The partnership between Builder Web Apps, a software provider to keep home builders at the forefront of technology, and New Home Feed effectively creates a revolutionary community listing component to the Internet’s leading social utility, Facebook.

Builder Web Apps was created by ONeil Interactive, a consultancy for homebuilders in need of Internet sales and marketing guidance, and is part of CEO Dennis O’Neil’s mission to provide innovative solutions-based web services to builders. Creating a solution that lets clients “turn their Facebook page into a community listing, lead-generation machine” is one example of that commitment to innovation.

Builder Web Apps CEO Dennis O’Neil explained how it works. “Builder Web Apps for Facebook turns the vague world of social media into a marketplace for new homebuilders. The Facebook solution sends traffic to the builders’ website and leads to their inbox. Builders can easily share up-to-date community information with their Facebook audience – photos, prices, floor plans, and spec homes.”

To turn builder Facebook pages into the type of robust community listings that produce leads, the app needed to include not just pricing, but high-quality photos and videos also. It was necessary to have a machine built to store and easily share the information potential home-buyers want when evaluating new homes for sale. This is why New Home Feed was the ideal solution to bring the vision to life.

New Home Feed uses new technologies to get home builder listings in front of prospects visiting a wide network of sites like Trulia and Zillow, fee-based websites like New Homes Directory and New Home Source, and social media and classifieds websites like Facebook, Twitter, and Craigslist.

O’Neil explained why New Home Feed was a logical partner. “It made a lot of technical sense for us to take advantage of the New Home Feed technology. Builder Web Apps is fully integrated with New Home Feed, keeping pricing and community information current inside Facebook without the concerns of additional management. Setup is simple and the app takes only minutes to be installed.”

The new solution is fully integrated with Google Analytics, enabling all activity to be precisely measured using the Google and New Home Feed dashboards.

Robert O’Shaughnessy, the vice-president of marketing for New Home Feed, is excited by the new partnership’s potential. “Now that builders can introduce a community listing element to Facebook, there is a new and very tangible benefit to generating traffic to Facebook. All those potential buyers that reach the builder Facebook page can now directly view community listings and even sign up for more information without ever leaving Facebook. This partnership will absolutely result in more traffic for builders, leads for builders, and ultimately to more homes sold.”

The price structure is as follows: New Home Feed is always $99 per month. To add a community listing element to your Facebook page, sharing photos, videos, and the latest community information, Builder Web Apps for Facebook is an additional $79 per month. Free trials are available. For more information, visit: www.newhomefeed.com or www.builderwebapps.com. Free demos are available.

About New Home Feed
New Home Feed makes it easy to list homes for sale, manage inventory of homes for sale, and sell homes. New Home Feed users get robust, intuitive, easy-to-understand reports that provide users tips and advice on getting the most out of web marketing efforts.

About Builder Web Apps
Bringing fast, simple, and cutting edge technology marketing to homebuilders is the mission of Builder Web Apps. A product of ONeil Interactive, Builder Web Apps is addressing the need for connected and powerful solutions to keep homebuilders at the forefront of technology; leveraging each new opportunity to help builders sell more.

Media Contact
San Francisco, CA: Robert O’Shaughnessy New Home Feed, (415) 836-6760

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Horror flick kicks off new Facebook facet

Horror thriller The Perfect House will be the inaugural film to première on FlickLaunch, the first independent-movie distribution platform built on Facebook.

The film, a haunted-house anthology that tells three separate stories using different horror-film techniques, will debut on FlickLaunch on Oct. 1 as a seven-day, $5 rental accessible through its Facebook page.

The debut was announced Friday by FlickLaunch and by the makers of The Perfect House, which stars Monique Parent, Felissa Rose and Will Robertson and is directed by Kris Hulbert and Randy Kent.

FlickLaunch was designed to be a simple platform that independent filmmakers can use to upload and stream their films quickly and easily, receiving up to 70 per cent of the revenue. The films can be viewed full-screen directly on Facebook, and stopped, paused and resumed within the rental period.

Warner Bros. recently expanded its Facebook-based streaming for major films such as The Dark Knight, Harry Potter and the Sorcerer’s Stone and Inception, but the FlickLaunch platform was aimed at indie filmmakers looking for alternative distribution avenues.

“Currently, many independent films are not lucky enough to secure distribution from a major distributor and rarely have a meaningful marketing budget to reach a mass audience,” said FlickLaunch co-founder and CEO Craig Tanner.

“FlickLaunch provides an immediate solution to filmmakers for both of these issues.”

Added co-founder Erik Moore, “For a film to be ensured success in this competitive environment, each actor, director, and producer must use their Facebook friends and Twitter followers to drive traffic to their movie. It’s much easier when the movie theatre and marketing arm reside on Facebook.”

Prior to the FlickLaunch debut, the cast and crew of The Perfect House will take the film on a 30-day tour around the country, which will be documented on its Facebook page and official website.

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