SEO Consult® Review Social Media Marketing Services

SEO Consult®, leading search engine optimisation specialists, have announced they are set to review the role of their social media marketing services in light of the recent Google+ developments.

(PRWEB) July 31, 2011

SEO Consult®, leading search engine optimisation specialists, have announced they are set to review the role of their social media marketing services in light of the recent Google+ developments.

The new social network launched by Google last month has contributed to the rising demand for social media marketing as a search marketing service. In order to maximise the success of every project, SEO Consult® offer their clients a service that is up-to-date with the latest social media developments, which is why they have decided to conduct a new review of their social media marketing services.

Recent surveys conducted within the search marketing community suggest that social media share data is going to become an increasingly strong signal used by search engines to determine the quality of a website. SEO Consult® are looking to ensure that this opportunity is maximised for their clients’ internet marketing campaigns to bring the best possible results and ROI.

Although the Google+ network has not yet enabled business profiles, the research and development team at SEO Consult® have already begun investigating the potential that Google’s social network could offer to companies. They are also focused on the further development of services currently offered, which focuses on developing a presence on already established social media platforms such as Facebook and Twitter.

“We always attempted to be ahead of the curve when it comes to Social Media marketing strategies, and due to the increased client interest about this service recently, we feel it’s only right that we conduct a review to guarantee we are ready for the next step in this fast-moving industry,” said Matt Bullas, managing director of SEO Consult®. “Although Google+ is still in an advanced testing phase, our research and development team have been using the service for a number of weeks already and are determining where the value is for businesses. Of course we remain focused on developing the campaigns we run on Facebook and Twitter, but in order to ensure our clients receive the best possible service, we must be constantly looking for ways to improve.”

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/7/prweb8681232.htm

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Google+ Faces Hurdles on its Ascent

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Google’s direct entry into the social networking arena only exacerbates that.

But beyond the obvious consumer realm, the next biggest thing could be a social networking space for businesses. To date there’s only one social network that has had success in this area, LinkedIn, which saw an $8 billion IPO in May.

Google has already shown its inclination to go into business networking, saying its service would be “amazing” for businesses. They key was it would happen at a later date, so Google deleted profiles of businesses off Google+, causing a mild uproar that Facebook happily milked.

Facebook rolled out “Facebook for Business,” which teaches companies how to use the site’s “powerful marketing tools” to create a Facebook Page, build relationships with members of the Facebook community, and use Facebook Ads and Sponsored Stories.

While not necessarily being new, as businesses already use Facebook, the announcement focused on how businesses could further take advantage of Facebook. The timing, however, perfectly highlighted Google’s stumble.

Broader Challenges

The decline, however small, shows the challenges Google faces as it attempts to break into the already crowded social networking space.

While Google+’s rate of growth is unrivaled, the social network is still small in comparison to mature rivals Facebook and Twitter, which have 750 million and 200 million registered users, respectively.

Google also needs to take steps to ensure that its new offering doesn’t follow the same fate as its predecessors: Google Buzz and Google Wave.

While those sites saw initial interest, participation waned and the projects were eventually pulled.

“[Google+'s] ultimate success will depend on how well it converts this strong trial base into regular users,” ComScore’s Andrew Lipsman warned.

Indeed, while rivals like Facebook and Twitter have become online destinations in themselves, over 50 percent of traffic coming to Google+ originates from Google or Gmail.

Facebook also enjoys stronger user engagement than Google+. In the increasingly competitive digital marketing environment, advertisers are concerned with not only reach and targeting, but also how long users are interacting with the site.

The time users spent on Google+ saw a decrease last week by 10 percent, with users spending an average of 5 minutes 15 seconds on the site.

“The 10 percent drop seems somewhat big, but in reality it is not,” Tatham said, saying he believes that would “continue to grow.”

In comparison, Facebook users on average spend 55 minutes on the site per day, according to Facebook’s self-reported statistics.

And while Google CEO Larry Page told investors the site has already amassed 10 million users, HitWise data indicates that just 10 percent of those registered visit the site.

With strong integration to Google’s ecosystem of products and services and plenty of hype, Google+ will have little problem reaching more people.

The challenge will be converting them from passers-by to dedicated users.

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