Most Small Business Facebook Fans Aren’t Local, Study Shows

Written by Resources for Entrepreneurs Staff

Published: 8/1/2011

Although the small business social media marketing is ever-changing, recent technology news for entrepreneurs from Roost may be frustrating.

Although the small business social media marketing is ever-changing, recent technology news for entrepreneurs from Roost may be frustrating.

The Roost Local Scorecard analyzed 800 small business Facebook page and finds that on average, 15 percent of the local business get “liked” by local Facebook fans. Francine Hardaway writes on Business Insider’s website that this might mean Facebook pages for small businesses do little to no good for targeted marketing efforts.

Hardaway said this shouldn’t be surprising for many, as many small businesses want to get “liked” by any means necessary, whether the Facebook users are local or not. She said this doesn’t work because businesses won’t have the attention and ability to sell to the far away fans.

Roost CEO Alex Chang told WebProNews said that the findings are a “real eye-opener” for small business marketing. He said with small business’ livelihood at stake, the scorecard should help small businesses figure out how to better focus on their local presence and provide recommendations on improving social media marketing.

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Facebook, Yahoo, Adobe, Foursquare and CNN’s Soledad O’Brien Join Speaker …

INDIANAPOLIS, Aug 01, 2011 (BUSINESS WIRE) –
ExactTarget, a global provider of interactive
marketing solutions, announced today that leaders from Facebook,
Yahoo!, Adobe, Foursquare, Klout and award-winning journalist and
philanthropist Soledad O’Brien have joined the speaker lineup for ExactTarget
Connections 2011.

The global tech execs and award-winning O’Brien join previously
announced speakers for the three-day event, including Wikipedia founder
Jimmy Wales, Best Buy Global Chief Marketing Officer Barry Judge, Best
Buy Chief Technology Officer Robert Stephens, author Aron Ralston and eMarketer
Chief Executive Officer and Co-founder Geoff Ramsey.

“Technology is breaking down barriers and empowering people to create a
conversation that is changing the world,” said Tim Kopp, ExactTarget’s
chief marketing officer. “There is no better group of experts than
Facebook, Yahoo!, Adobe, Foursquare, Klout and Soledad to demonstrate
how the power of one person, one technology and one idea can make a
lasting positive impact locally, nationally and around the globe.”

Speakers announced today, include:

–
CNN — Soledad O’Brien, global journalist, news anchor and
philanthropist

–
Facebook — Tom Arrix, vice president of sales

–
Adobe — Brad Rencher, senior vice president and general
manager

–
Yahoo! — Miriam Geller, director of product management

–
Foursquare — Siobhan Quinn, product manager

–
Klout — Joe Fernandez, chief executive officer

Reinforcing the conference theme of “The Power of One,” O’Brien
will keynote the final day of Connections ’11 with an address and
discussion on the power of one person to make a difference in the world
through education and diversity.

The conference, which runs Sept. 13 -15, will feature more than 50
breakout sessions ranging from cross-channel
marketing best practices to case studies featuring results with
campaigns across email, mobile, social media and the Web.

Registration is available online at ExactTarget
Connections 2011. Marketers who register before Aug. 10 will receive
$200 off the $995 registration fee. Marketers attending Connections ’11
may also register for ExactTarget’s certification session Sept. 12 in
Indianapolis. The day-long program offers registrants the opportunity to
earn certification in three levels – Professional, Marketer and Partner.
To register or to learn more, visit
www.Connections2011.com .

Connections ’11 follows ExactTarget Connections ’10, which welcomed more
than 2,000 marketers to Indianapolis and featured a lineup of industry
titans including Virgin Group Founder and Chairman Sir Richard Branson,
Twitter CEO Dick Costolo and a private concert from Grammy Award-winning
band Train.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing
and interactive marketing solutions. The company’s Interactive Marketing
Hub technology provides organizations a single solution to connect with
customers via email, integrated text messaging, landing pages and social
media. Supported by collaborative global services teams, ExactTarget’s
technology integrates with more sales and marketing information systems
than any other in the industry, including Salesforce.com, Microsoft
Dynamics CRM, Omniture and Webtrends among many others. ExactTarget
powers permission-based multichannel communications for thousands of
organizations around the world including Expedia.com, Best Buy, Papa
John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia Lymphoma
Society, The Home Depot and Wellpoint, Inc. For more information, visit
www.exacttarget.com .

SOURCE: ExactTarget

        
        ExactTarget 
        Mitch Frazier, 317-275-5034 
        or mfrazier@ExactTarget.com
        

Copyright Business Wire 2011

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