Patch Takes a Spot in the Top 5

Patch media has been named among the top five of the 100 most important online publishers, according to the Magazine of Online Media, Marketing and Advertising (OMMA). Patch comes in just behind prominent media giants such as: Facebook (1), New York Times (2), Huffington Post (3) and Netflix (4).

We’ve also placed higher than such established news organizations as the Wall Street Journal (8), CNN (10) and Washington Post (53).

Patch was founded by former Google sales chief Tim Armstrong before he became CEO of AOL. Patch was then acquired by AOL and is now the core of the company’s hyper-local media strategy.

“With a network of more than 500 community news reporting sites, Patch now rivals much, maybe most, of local newspaper and TV coverage,” OMMA editors said of Patch‘s placement. “It’s also becoming a big factor in AOL’s attempts to convince Madison Avenue to act local, even as it thinks global.”

AOL was listed sixth, coming in ahead of Google, which held the #7 spot. 

Remember, Patch has an iPhone and Android app so you can get Patch on your smartphone, wherever you are.

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Pass notes No 3022: Randi Zuckerberg

Age: 29.

Appearance: A female Mark Zuckerberg.

Crazy – they look alike, and they’ve got the same name. I bet they’re related! Yes. Yes they are.

Are they cousins? No – Randi’s the Facebook founder’s older sister.

She must be very proud of him. It’s not entirely clear.

Why? Has she switched to Google+? Not quite, but she has left her role as Facebook’s marketing director. She had been at the company since 2005, back when it was still called Thefacebook.

Have they fallen out, then? As I say, it’s not clear. She says she’s leaving with: “a deep love of Facebook”.

And what does Mark say? Er, nothing.

Like! No need to crow. This could be Cain and Abel, 2.0.

Sorry, I was just “liking” Randi’s Facebook page. Oh yes? What does it say?

It says: “Randi is the founder CEO of a mysterious soon-to-be-launched media company.” Yes, that would be RtoZ, the new social media consultancy she’s left Facebook to set up.

Upcoming events. View all. Eh?

PICNIC IN THE PARK. RSVP: Yes – No – Maybe. Are you still with me?

Sorry, got distracted. I’ve a Facebook invite to a picnic on Saturday! That’s lovely. But keep up, will you? There’s more to get through.

Right, yes. RtoZ, what’s that about? No one’s completely sure. Randi says it will be “focused on the exciting trends underway in the media industry”, which could mean anything.

Want to hazard a guess? Well, some think she’ll be advising old media – TV networks, and so on – about how best to harness new media.

Any customers yet? Not so far – she’s still recruiting. But Snoop Dogg might be interested in collaborating.

Really? Yes, he once released a video of himself saying: “Randi Zuckerberg, what de-do, it’s big Snoop Dogg. When I come back to the Bay, we got to play. You know what I’m talking about?”

Do say: “We can confirm Randi has decided to leave Facebook to start her own company. We are all grateful for her important service.”

Don’t say: “Dislike!”

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