SpyderLynk Unveils Social SnapTags to Optimize Mass Marketing Via Social …

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SpyderLynk announced the launch of Social SnapTags, a new solution that helps marketers to use social icons, made interactive with the SnapTag Code Ring technology, for mass marketing by activating social connections with mobile consumers.

Nicole Skogg, CEO of SpyderLynk said in a release, “Social SnapTags allow marketers to leverage their mass marketing to drive connections with socially active consumers. With the marriage of SnapTags and social media networks, brands are now more equipped than ever to engage and build sustainable relationships with consumers.”

A marketing technology company SpyderLynk worked with Glamour to provide its innovative technology for the magazine’s September “Friends” issue. SpyderLynk is the creator of SnapTag, a logo-centric 2D mobile barcode.

It was revealed that Social SnapTags will be deployed throughout Glamour on editorial and advertising pages. This is expected to enable and incentivize consumers to join brands’ social networks, said officials.

Social SnapTags include Facebook (News – Alert) or Twitter icons that are located on pages using which consumers can express their feelings with LIKE or FOLLOW a brand, a celebrity or an editor. Also consumers having an Android or iPhone (News – Alert) can scan the Social SnapTag with the Glamour Friends and Fans app. Consumers who have a standard camera phone can take a snap and send a picture of the Social SnapTag to the designated short code to get more details.

According to SpyderLynk sources consumer engagement can be further enhanced as marketers get to incentivize consumers who LIKE their brands by offering exclusive offers like access to sweepstakes entries, special content, free samples and discounts. All the magazines covers of Glamour’s September issue will feature a SnapTag that will offer readers exclusive content about its cover star, Rihanna.

Jenny Bowman, Glamour executive creative services director added, “By incorporating Social SnapTags into Glamour’s new Friends Fans app, we were able to give both our advertisers and readers immediate gratification and a smart way to connect brands to all their key social networking sites.”

Using these SnapTags consumers can follow Glamour editors on Twitter (News – Alert), score discounts and get exclusive access to celebrity chats and behind the scenes videos on Glamour’s Facebook page. Most advertisements will also feature SnapTags which will offer consumers promotions such as gift cards, discounts, coupons, free overnight shipping for life and so on.

The tool also allows consumers to share brand offers with their friends by activating a Facebook post, Tweeting or e-mailing via a mobile phone. This further extends the coverage of the Social SnapTag campaign, said officials.

SpyderLynk announced recently that Toyota Motor Sales U.S.A., Inc., is adopting its 2D mobile barcode technology across multiple marketing and branding initiatives to engage consumers throughout the United States.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News – Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It’s also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jennifer Russell

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MORE THAN ‘FRIENDS’ – The Creative Group Survey Shows Increasing Use of Social …

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MENLO PARK, Calif., Aug. 9, 2011 /PRNewswire/ — Facebook may be where you catch up with pals, but a new survey by The Creative Group confirms it’s increasingly a place for business. Nearly half (46 percent) of advertising and marketing executives interviewed said they currently use Facebook for professional purposes. Fifty-six percent of respondents expect to take advantage of this social network for business in the next three years.  

The national survey was developed by The Creative Group, a specialized staffing service providing interactive, design, advertising, marketing and public relations professionals on a project and full-time basis, and conducted by an independent research firm.

Advertising and marketing executives were asked, “Do you currently use Facebook for professional or business purposes?” Their responses:

Executives also were asked, “Do you think you will use Facebook for professional or business purposes within the next three years?” Their responses:

When respondents were asked to estimate what percentage of their Facebook friends are business or professional contacts, the mean response was 21 percent.

“Chances are, nearly everyone you know — from your dentist to your colleague — is a part of at least one online community,” said Donna Farrugia, executive director of The Creative Group. “Whether it’s Facebook, Twitter or Google+, people are finding social networks useful for expanding their professional contact base, mining information that can help them in their careers, and showcasing their strengths and industry expertise.”

The Creative Group offers five ideas for maximizing social networks to boost your career:

1. Divide and conquer. Not everyone in your social network needs to know about your Friday dinner plans or musings on the latest blockbuster movie. Segment your friend lists so professional contacts aren’t inundated with updates they wouldn’t want to — or shouldn’t — see. Also check your privacy settings to control who has access to what information.
2. Be a guru. Share nuggets of useful information with your business contacts, and offer advice when they ask for recommendations or ideas.
3. Give and you shall receive. Be generous with your contacts by offering to make introductions or sharing useful information they post with your own network.
4. Use photo features. Even if you maintain a personal website or digital portfolio, you can provide your online contacts with a snapshot of your latest professional project or even your entire body of work. Creating albums on Flickr or Facebook, or using Twitpic or similar photo-sharing tools, is an easy way to visually show potential clients or employers your career accomplishments and showcase new skills.
5. Resist the urge to rant. Never say anything disparaging about your current or former company, coworkers, clients or other business contacts. You never know who might see your comments and forward them on.

For additional etiquette tips on using social and professional networking sites, download Business Etiquette: The New Rules in a Digital Age, at www.roberthalf.us/businessetiquette. The comprehensive guide was developed by Robert Half, The Creative Group’s parent company, and contains insights from industry experts on a wide range of topics.

About the Survey

The national study was developed by The Creative Group and conducted by an independent research firm. It is based on more than 500 telephone interviews — approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.

About The Creative Group

The Creative Group specializes in placing a range of highly skilled interactive, design, advertising, marketing and public relations professionals with a variety of firms on a project and full-time basis. More information, including online job-hunting services, candidate portfolios and The Creative Group’s award-winning career magazine, can be found at www.creativegroup.com.

SOURCE The Creative Group

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