Homes Connect Reinvents Real Estate Marketing
August 17, 2011 by admin
Filed under Latest Lingerie News
ShareThisDesigned to streamline real estate marketing, Homes Connect brings together all of the tools a real estate professional needs for success, accessible through one central login.
Norfolk, VA (PRWEB) August 17, 2011
Homes.com, a division of Dominion Enterprises, announced today the launch of its new Homes Connect real estate marketing platform. Designed to streamline real estate marketing, Homes Connect brings together all of the tools a real estate professional needs for success, accessible through one central login.
In a survey of over 2,700 real estate professionals by Homes.com, the greatest number of respondents (38%) stated that the most significant technological challenge they faced was that their online marketing tools were not integrated, requiring multiple logins and duplicate entry. With Homes Connect, real estate agents and brokers can now access a wide variety of marketing tools that until now have not been available in one product. Homes Connect gives real estate professionals the following marketing tools:
- Social prospecting
- Lead and contact management
- VOW property search for agent and broker websites
- IDX property search from over 650 MLS markets, with data updated every 30 minutes in most areas
- CMA, Buyer and Seller neighborhood reports integrated with local MLS data
- Professionally-designed website plus website management tools
- Customizable Google Gadget dashboard
- Dedicated business consultant for the lifetime of product
- Scalable, customizable broker solutions can be deployed for both small and large offices
Homes Connect also saves busy real estate professionals time by directly connecting to social networks like Facebook, LinkedIn and Twitter. The integration of social networking in Homes Connect enables real estate professionals to automatically extract contact information from their social network and automatically send buyer or seller reports and other materials, creating connections with prospects on a personal level instantly without having to leave the Homes Connect dashboard.
In addition to a rich collection of marketing and social tools, Homes Connect also fully integrates with the many features of Homes.com, viewed by over 6.5 million consumers monthly. With their Homes Connect account, agents can manage leads through their MyHomes Profile, answer consumer questions posted to Homes.com’s Questions Answers community, manage Featured Listings, and access their branded, local display advertising on Homes.com.
“Homes Connect, a truly unified, single-login solution will change the way real estate professionals market their businesses,” said Andy Woolley, vice president of Homes Media Solutions. Woolley added, “When agents or brokers log into Homes Connect, they can access not only premium Homes.com advertising solutions and connect with the over 6.5 million consumers visiting Homes.com each month, but also have access to all of the tools essential for their business. By combining marketing applications with the power of premium Homes.com advertising solutions, Homes Connect provides a platform more powerful than either separately. Homes Connect will save real estate professionals valuable time and ensure their future success.”
Homes.com will unveil Homes Connect during its official launch webinar on Tuesday, August 23 at 1:00 p.m. Eastern/10 a.m. Pacific. In addition to demonstrating the Homes Connect product, the webinar will feature the live giveaway of an iPad 2. Register for the free webinar and to win an iPad 2 here.
To learn more about Homes Connect, please visit HomesConnect.com.
Multimedia – View a video on Homes Connect by clicking here.
About Homes.com
Homes.com, part of the Homes Media Solutions division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by over 6.5 million consumers each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit http://www.Homes.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, travel and employment industries. Headquartered in Norfolk, Va., with 3,300 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit http://www.dominionenterprises.com.
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SES San Francisco experts say targeted content key to social marketing
August 17, 2011 by admin
Filed under Latest Lingerie News
More than one-third of consumers say they are more likely to make purchases with a company after they become its fan, follower or a subscriber. Jeff Revoy, CMO of iContact, shared this insight with SES San Francisco attendees during his presentation in a session on content marketing and social buzz.
Revoy and fellow panelists offered insight on the value of garnering convertible fans, focusing on the idea that it is more important to acquire relevant social followers than mass audiences. The way to do this, they suggested, is with relevant content.
Search author Liana Evans reminded marketers that viral content doesn’t always translate into leads. Instead, she says it’s better to be “viral” within your niche community by sharing social content that will matter to truly convertible audiences.
“Focus on what [your prospects] want,” Evans said. To monitor which content is most effective in engaging social consumers who could be interested in your products, she recommends marketers watch the “Active Users” data for their Facebook pages and plan social content according to what drives positive results.
Similarly, Mike LaRotonda of Votigo said marketers who don’t work in “sexy” industries should think of the intangible benefits of their products and services and create social content that surrounds these issues. A sign company generated Facebook posts in a contest that asked business owners to explain why they needed a new storefront (and why the company should give them a free sign). Some shared humorous stories about their lackluster stores, others told heartfelt stories about their dreams of owning a business. The resulting campaign received hundreds of entries, and the content both entertained and highlighted the benefits of LaRotonda’s client’s product.
Revoy shared a related case study on a client who sells LED light bulbs. The client created a blog post about what happens if a baby touches an LED bulb. (No damage is done to the baby because the energy-saving bulbs don’t get very hot – hence, the blog emphasized a selling point). It generated a high volume of comments, showing users were engaged by the content.
These case studies also emphasize another point: content that is relevant may become “viral” in the sense that it will be shared by relevant audiences with other relevant audiences. That said, it’s important for marketers to invest in targeted social content.
Revoy went as far as to say that content is king for social marketing – even more than it’s king for SEO.
Brafton has reported that B2B and B2C investment in social and content (and social content) is rising. Marketers are well-advised to focus on generating content that will meet their social audiences’ information needs.