Hotels replacing aging sites with buuteeq digital marketing.

Hotels replacing aging sites with buuteeq digital marketing.
Friday, 19th August 2011
Source : buuteeq Digital Marketing

Market momentum is building forbuuteeq,the digital marketing system for independent hotelsthat powersonline reservations and marketing through the web, mobile devices and social media sites like Facebook.

Launched in January 2011, buuteeq is fast becoming a criticaltoolfor hotels worldwide, with properties of all sizes in 15 countries adopting the system in the last six months to replace aging websites with a far-reaching online presence that drives direct bookings and revenue.

buuteeq is the hospitality industry’s first software-as-a-service SaaS solution that enables hotel, inn and BB staff to populate and manage multilingual marketing and promotional content on their website, social media sites and mobile applications from anywhere they can plug into the internet. Featuring a complete, integrated booking engine and detailed reporting tools,buuteeq enables hotels to increase occupancy and reduce costs by converting more direct reservations through online bookings, and eliminates the need for custom hotel website design and development.

buuteeq has captured the attention of hotels worldwide. Properties with fewer than 10 rooms to those with more than 100, and rates ranging from $20 to $1000 per night, have adopted the system.

Exclusive South African boutique hotel Le Quartier Françaishas seen a rise in online bookings for both its hotel and its award-winning restaurant since coming online with buuteeq. “I attribute that increase to the fact that it’s much easier for guests to submit reservations through our buuteeq online presence than it was in the past, and to do things like compare rooms at a glance,” said Le Quartier Français owner Susan Huxster. “It’s easier for us, as well – we can add a promotionor newinformation to the location page immediately. Our site is now in three languages, and we’re seeing bookings from guests and agencies in target regions rise, with no extra work at all.”

Hotel Contempo, a high-design, 18-room boutique hotel in Managua, Nicaragua, started using buuteeq four months ago to take control of its own website, to become more nimble in its online promos and social media marketing. “Our site looks better, works better, and has better SEO, and we’ve already seen a 40% increase in traffic,” said Contempo marketing manager Paola Romero.“With all of the opportunities to market through social media, you have to move fast.  buuteeq lets us get promos on our site immediately and populates them through to our Facebook page. It’s easy, fast, and gets us into the digital marketing channels we need to be in.” 

Hamilton House BB, a romantic boutique propertyin Whitewater, Wisconsin, is a favorite of young, hiking-enthusiast couples. Owner Kathleen Fleming adopted buuteeq to reach her target guests with a website, mobile and social media presence that met their tech-savvy lifestyles. “We were spending too much on a static site that made guests work too hard to find what they needed. buuteeq is as much about marketing as it is about technology, and I now have amenity search, an interactive map, a truly mobile-friendly site, anda flexible platform that is very easy to update on my own. Web traffic has soared and the overall feel we’re putting out there is that we’re current, we’re sleek, and we tend to all the details so our guests can focus on each other.”

As a small business tracking expenses closely, theCowper Inn BBwas looking to increase the ROI of the budget it was spending on its website by turning to buuteeq as a more complete digital marketing solution. “Our old site was not visible to search engines, which was holding us back,” said hotelier Joji Arellano. “With buuteeq our SEO has gone way up and that increased web traffic has helped keep our rooms booked. buuteeq is the ideal marketing tool for our business because it allows us to communicate the uniqueness of our business through our website, which helps us capture the market we really want. We’re able to marry the feel of the old – home made and high service, with the offerings of the new – an SEO aware site that is as hip as anyone in Palo Alto.” 

buuteeq is available by subscription via http://buuteeq.com/?channel=pr

About buuteeq
buuteeq is the world’s first Digital Marketing System (DMS) for independent hotels. It fuses technology ingenuity with online marketing savvy to help hotels increase occupancy and reduce distribution costs by converting more direct reservations through online bookings. buuteeq’s DMS includes a content management system, multi-channel digital marketing, content publishing, online reservations and integrated business intelligence. Hotels simply upload assets and data through an easy-to-use web-based ‘BackOffice’ and populate multiple digital marketing channels automatically, using proven-effective formats. buuteeqwas founded in February 2010 by former Microsoft executives Forest Key and Adam Brownstein and is headquartered in Seattle.

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Sydney Course – Social Media & Internet Marketing Fundamentals

If you need to get yourself up to speed with the fundamentals of
internet marketing and social media marketing, this workshop is for
you. The session is entirely web based, utilising detailed, live
online demonstrations and case studies; PowerPoint won’t get a look-in
(bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to
organisations such as NRMA, Nestle and The Sydney Harbour Foreshore
Authority.

Date: Thursday, September 8th, 2011

Venue Location: Macquarie Graduate School of Management (MGSM), 37 Pitt St, Sydney 2000.
Format: Informal and limited to 22 people.
Refreshments: Morning tea, lunch and afternoon tea are provided.
Takeaways: A workbook and a 4GB USB stick jam-packed with
internet marketing social media books, videos, whitepapers,
podcasts and manuals.
Connectivity: There is a wireless internet connection available at no charge if you wish to bring your laptop.
Who should come along: Anyone with at least one foot in the twenty-first century.

Cost: $645 + GST

WORKSHOP PROGRAM

1. YOUR ORGANISATIONAL WEBSITE – GETTING MORE JUICE FOR THE SQUEEZE

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• Master the fundamentals of SEARCH ENGINE OPTIMISATION – substantially increase the quality of search traffic to your website for lead generation and direct sales.

• Position search aligned KEYWORD CONTENT across your website using a
  market segmentation page structure (find out why you and not your IT
  support person or agency needs to take responsibility for this).

• Drive local search traffic to your website by claiming and
  optimising your GOOGLE PLACES BUSINESS LISTINGS for all of your branch,
  shop, office, or warehouse locations.

• Engage your website visitors and keep them coming back with INTERACTIVE CONTENT such as streaming video and audio.

• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness
  of your online activities – organic search, paid advertising and social
  media – as measured by your own website conversion goal data.

 

2. CONSIDERED SOCIAL MEDIA – NOT A BLIND JUMP ONTO THE BANDWAGON

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• Examine the various ways SOCIAL MEDIA CAN BE STRATGEICALLY APPLIED
  within your own organisation: as a market research ‘listening post’, for
  marketing communications outreach, for industry thought leadership, or
  as a customer service/ engagement touch-point.

• Think beyond ‘the bird and the book’. There’s more to social
  media than TWITTER FACEBOOK – incorporate power platforms such as
  YOUTUBE, LINKEDIN and BLOGS into your social media strategy. And what
  of GOOGLE+ – Google’s social network play?

• Integrate social networking, sharing and recommendation functionally
  into your own website pages with embeddable SOCIAL MEDIA BUTTONS from
  Facebook, Twitter, LinkedIn and Google. Examine the principal
  motivations behind why people share their content and ideas with one
  another online.

• Use the FACEBOOK AND LINKEDIN AD CAMPAIGN platforms for micro-targeted social media advertising.

• Blog for business – WHAT TO BLOG, to whom, and who inside your organisation should (and shouldn’t) be posting.

3. ‘CONTENT MARKETING’ – HOW TO GENERATE BUSINESS BY GIVING IT ALL AWAY FOR FREE

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• Establish your organisation, or yourself, as a thought leader or
  subject matter expert within your industry sector by publishing layers
  of RELEVANT, FINDABLE SHARABLE content to the web. Applicable to
  both ‘business to consumer’ and ‘business to business’ organisations.

• Build a repository of search optimised multimedia content to serve
  as a QUALIFIED LEAD GENERATION MAGNET (‘blended search optimisation’).

• Lift the off-line PROFILE CREDIBILITY OF YOUR BRANDS by
  firstly educating and informing potential customers or clients online.

4. ONLINE PR REPUTATION MANAGEMENT – THE INTERNET HAS CHANGED THE RULES

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• Issue your own real-time ONLINE PRESS RELEASES to your target audiences.

• Manage the growing wave of GOOGLE REVIEWS appearing against business names and brands online.

• Learn how to set up an automated ONLINE MONITORING for your brand, industry terms, and all competitor online activity.

• Deal with NEGATIVE ONLINE BRAND MENTION – consider the response alternatives of ‘fight, flight or flood’.

FACILITATOR – TIM MARTIN

In addition to consulting on internet marketing and social media, Tim
is an international conference presenter, university guest
lecturer, and multi-award winning speaker for CEO group The Executive Connection. His two businesses are Melbourne based consultancy 2 Sticks Digital, and training arm NET:101.

ABOUT NET:101

NET:101 is the education training services arm of Melbourne based consultancy, 2 Sticks Digital.
Established in 2009, NET:101 provides internet marketing and social
media courses for executives, drawing upon the experience of some of the
best educators in the industry.

We empower marketers and corporate communicators; or conversely, we
disempower agencies, IT execs, or anyone who deliberately keeps their
clients or colleagues sitting in the wilderness. Digital divides are
unacceptable.

For booking information, click here.

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