Facebook Off-Target with Zip Codes?
August 23, 2011 by admin
Filed under Latest Lingerie News
Facebook Off-Target with Zip Codes?
Facebook’s newly introduced capability to target advertising by Zip code may not be ready for prime time, according to research by a company that specializes in analyzing the performance of Facebook ads.
During a session at the SES San Francisco search and social marketing conference, data collected by ad testing system optim.al showed that Facebook’s estimated addressable audience per zip code was considerably different from what the census data says is the case (see below).
Rob Leathern, CEO of optim.al’s parent company XA.net, used the cities of Fremont and Pleasanton in Northern California as examples. Leathern said Facebook gives the addressable audience in the Pleasanton Zip code of 94566 at about 808,000. The U.S. Census says it’s closer to 41,000, less than 5 percent of Facebook’s figure.
“Zip code targeting based on IP has historically been less than 50 percent accurate in display advertising, and Facebook is not much different (yet),” Leathern told Clickz.net. “Facebook does have the advantage of a lot of user-supplied location data as well, and we’re pretty confident from talking to them that they’re in the process of figuring it out and improving the targeting capabilities for advertisers.”
Related Links:
Clickz – http://tinyurl.com/43zggaq
Photo courtesy of the United States Census Bureau
Chart courtesy of XA.net
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Sony Ericsson Reveals “Live With Walkman” Android Smartphone
August 23, 2011 by admin
Filed under Latest Lingerie News
Sony Ericsson knows how to do Facebook. A social network can’t be the only selling point of the phone, like on the HTC Status — there has to be something else. For gamers, SE brought Facebook into the mix with the Xperia Play. Now, music fans are getting the same love. This morning, SE unveiled the Live With Walkman smartphone featuring a button for instant music access and deep Facebook integration.
Though SE has only called it “deep Facebook integration,” the capabilities of the software lead me to believe that this is nearly identical to the Facebook Inside Xperia platform, just without the Xperia bit. You can still connect direct to Facebook from within the photo gallery, music player, calendar and phonebook. Past that, there’s a dedicated hardware button that connects the user to Sony’s Qriocity music platform, offering instant access to music and videos.
The only hangup is that this little guy doesn’t quite have the specs to compete with the big boys: 3.2-inch TFT display, single-core 1GHz processor, 5-megapixel auto-focus camera that shoots in 720p, a front-facing camera, and Android 2.3 Gingerbread. If you’re all about having a bad mamma jamma phone, the new offering from SE probably won’t cut it. Then again, if you primarily use your phone to listen to music and keep up with Facebook, the Live with Walkman may be just what you’re looking for.
Pricing is as-yet unannounced but we expect to see the Live with Walkman hit shelves in October.
Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile…
