How Can I Market My Online Business?

Building “likes” on a fan page takes a bit of strategy with targeted advertising through Facebook pay-per-click. The nice thing about Facebook’s advertising platform is that you can get relatively targeted as to who sees your ad.

You can also go to your network on Facebook and ask for others to help you spread the word. Remember that fan pages need to be active, so post relevant information about the industry and what you’re doing that’s different. Don’t be afraid of posting too often. It’s been found that active pages get more interaction. Make sure you find others that can help contribute to your page.

When you’ve figured out who your perfect target is, you can design an ad that will find those specific Facebook people and begin to get their attention with the right copy in the ad. You might consider budgeting out what you’re willing to spend daily and watch as the impressions play out and the clicks begin to take viewers to your fan page.

Be sure you have something of value to visitors on your fan page, or they will see a sales page not a fan page. Fan pages are more marketing than sales — unless you are a noted brand. Even then most of them are using their pages for branding anyway. They intend to interact with Facebook users on their fan pages and get them to a retail site for selling. It is about engaging and interacting and being relevant as well as unique.

In your case, having a virtual bakery is interesting. You have no physical location but can service the order in a unique way. You may wish to focus on that as your unique selling point. You may also want to consider having something like a live web chat to interact with visitors who may be interested in ordering.

You have an opportunity there to brand yourself as something different, and that could get people back to your fan page and start raving as fans usually do. This will get you more traffic for ‘likes’ and then more traffic to your site for purchases — or at least for a chance to sell them on your concept.

For your main site, you might want to consider doing pay-per-click with Google, Bing and Yahoo!, as they will get you normal traffic and can help enhance search engine optimization for your site.

Remember, your brand is going to need something unique. I believe you have that in being virtual. Build on that and you will get the traction you’re looking for.

Related: Facebook Posting Techniques that Really Work
Related: A Look at Pay-Per-Click Tools for Small Businesses

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Sony Ericsson unveils the Live with Walkman

Sony Ericsson today announced the Live with Walkman smartphone. This phone comes equipped with features such as Android 2.3 ndash; Gingerbread OS, dedicated music capability and lsquo;deep Facebook integrationrsquo; through which a user can access Facebook with applications such as the gallery, music player, contacts and calendar among others.nbsp;nbsp;

According to Sonyrsquo;s press release, Nikolaus Scheurer, head of product marketing, Sony Ericsson said, ldquo;consumers want smartphones to deliver a rich and social entertainment experience. They want instant and seamless access to new content to share and connect with friends. The Sony Ericsson Live with Walkman provides exactly this in a powerful package with great style.rdquo;

Key features of the handset includes a 1GHz processor, 520 MB RAM, 3.2-inch screen equipped with 320 x 480 p resolution, a 5- mega pixel primary LED flash camera and a secondary VGA camera. The device also supports 720p video recording.

The phone is the latest addition to the line of Sony Walkman phones with its Walkman capability being the most prominent feature. It comes with an infinity button that lets the user explore media and videos at the touch of a button. Along with that, it comes with stereo speakers and enhanced audio output. Sony provides its own music service ndash; Qriosity, through which its users can get access to numerous songs and movies online. It is also equipped with the Track ID technology that identifies the song you are listening to on the FM.

The phone supports 3G connectivity and also supports Wi-Fi, DLNA, and A2DP Bluetooth and Wi-Fi hotspot.

The phone will have access to 250,000 apps from the Android Market and come pre-loaded with features such as an accelerometer and proximity sensor. It offers 320 MB internal and 32 GB expandable storage.

The Sony Ericsson Live would be available in two colors ndash;Black and White. It is expected to be released in Q4 2011. The price of the handset is not yet known but we expect it to be between Rs 10,00-15000.

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