IXACT Contact Integrates E-mail Marketing and Reporting Features to Real …

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IXACT Contact, a Web-based real estate customer relationship management (CRM) system company, announced that it has seamlessly integrated its powerful e-mail marketing and reporting functionality into its real estate CRM.

This is a significant development for both the company and consumers, as the new real estate marketing feature enables subscribers to get access to a strong e-mail marketing platform built into their real estate CRM system.

IXACT Contact‘s mass e-mail campaign reporting feature provides customers with data and statistics on overall deliverability of e-mail campaigns including open rate, click-through rate, and bounce rate.

“With the release of this important and exciting new feature to IXACT Contact, there’s no longer a need to pay for and maintain two different systems; a real estate CRM for contact data and an e-newsletter platform for e-mail marketing,” said Rich Gaasenbeek, vice president, sales and marketing, IXACT Contact, in a statement. “This translates into big savings for our customers.”

Leveraging the new functionality, IXACT Contact subscribers can see who’s getting their e-mails and opening them and even who’s clicking on hyperlinks in their e-mails, as well as forwarding their e-mails on to others.

Utilizing this information, subscribers can identify the most interested leads in their database in addition to their key supporters.

The mass e-mail campaign reporting functionality offers subscribers to have access to data-rich tables supplemented by graphs and charts. The IXACT Contact’s advanced e-mail marketing features enable realtors to export data from their CRM and upload to their e-mail marketing or real estate marketing platform.

Recently, IXACT Contact launched a contest on Facebook to strengthen its online presence leveraging the power of social networking. The contest titled “Share Your Story and Win” invited subscribers to write a short paragraph on how the real estate software has helped them become a more effective realtor.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News – Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It’s also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.

Edited by Jamie Epstein

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Facebook Places now everywhere

Warren Davies, digital planner with Cornwell. Picture: Aaron Francis
Source: The Australian

FACEBOOK’S move to scrap its mobile-only Places functionality this week has some industry experts scratching their heads.

Members have been able to “check-in” to locations using the Places feature on smartphones but Facebook will soon expand the service to cover different platforms.

“Before you could only ‘check-in’ to locations using the Places feature on a smartphone,” the company said. “Now you can add location to anything.

“Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or wall post.

“As a part of this, we are phasing out the mobile-only Places feature.”

Warren Davies, digital planner with Melbourne-based agency Cornwell, said the “earth moved for me just a little” after the announcement because Foursquare seemed to have “knocked off” Facebook.

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Foursquare is a popular location-based service for mobile devices.

“Big ups to Foursquare and a dedicated location service with a difference. This news signals that specialist social media services can survive and even flourish beyond the reach of Facebook,” Mr Davies wrote on his blog.

“It signals we need diversity in our online diet and we have the capacity and attention to sustain a wide and deep online ecosystem.”

Facebook Australia had only recently announced that Westfield and others would use Places as a marketing tool.

Shoppers who “check-in” when they visit Westfield shopping centres are given special discounts and deals.

Westfield marketing general manager John Batistich said Facebook’s update won’t affect its service.

“The change means shoppers will now tag Westfield in their updates just like they do their friends and the deal will appear under their news feed,” he said. “It’s very simple, and very convenient.

“This is good news for our retailers as well as our shoppers, as the update means deals will be shared with even more people, and shoppers who opt-in will receive exclusive offers straight to their mobile.”

Mr Batistich described Westfield’s partnership with Facebook as a “great success”.

“In just the first two weeks we’ve seen a significant spike in check-ins at Westfield centres nationally,” he said.

But Mr Davies said Westfield should in future consider the benefits of a dedicated location-based service like Foursquare over a mainstream network like Facebook.

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