Maybe Facebook Didn’t Get 1 Trillion Page Views After All

The rumors of Facebook’s trillion-page view month may be greatly exaggerated. Google-owned DoubleClick Ad Planner reported this week that Facebook received 1 trillion page views in June, but another Internet marketing research firm, comScore, says the number was less than half as large.

Facebook did have the highest number of worldwide page views in June, according to comScore’s research, finishing with 457.4 billion. That’s a long way from 1 trillion, but still eclipses second-place Google’s 268.7 billion June page views. Microsoft, with 90.2 billion, and Yahoo, with 90.1 billion, round out the top four top Internet properties in terms of June page views, according to comScore.

There are several reasons why comScore’s and DoubleClick’s numbers might not agree. The methodology used by the two research firms differ fairly significantly.

DoubleClick directly measures traffic from sites using Google Analytics, gathers data from Google products that individual users have installed like Google Toolbar, and also uses third-party market research.

ComScore, meanwhile, captures data from more than a million domains and combines that with a panel-based Internet measurement system that takes Web surfing data from about two million worldwide Internet recruited users and projects total page view numbers from that sample group.

The comScore methodology also weeds out a lot of data that may be allowed by DoubleClick. ComScore’s recruited panel members are 15 years old at a minimum, which could account for disparities, while the research firm says it’s also careful to discount numbers generated by spiders and bots.

But comScore also says the potential for inflation of page view numbers isn’t as high as it is for unique visitor figures, so it remains somewhat puzzling as to why the research firm and DoubleClick would have such wildly different page view numbers for Facebook.

One thing’s certain—Facebook and Google are head and shoulders above the competition in most any metric, though Microsoft’s sites enter the discussion when it comes to unique visitors. Google was the first property to get 1 billion unique visitors in a month when it hit that number in June, according to comScore. Microsoft was second with 899 million and Facebook was third with 737 million unique visitors.

In terms of page views, though, Facebook has been growing massively as its closest competitors have remained stagnant or shrunk.

According to comScore, Facebook went from 249.9 billion page views in July 2010 to 467.2 billion in July 2011. Google’s page view numbers went from 271.1 billion to 269.9 billion over that span, Yahoo’s from 95.5 billion to 91.5 billion, and Microsoft’s from 103.2 billion to 86.5 billion.

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Digital marketing made easy through OutsourceMyProject

The phenomenon of digital marketing, and in particular search engine and social media optimisation, is nothing new to the majority of us. However, many businesses still neglect digital marketing and underestimate the impact this can have on their bot

The phenomenon of digital marketing, and in particular search engine and social media optimisation, is nothing new to the majority of us. However, many businesses still neglect digital marketing and underestimate the impact this can have on their bottom line.

That is the claim of OutsourceMyProject.com, an online marketplace which enables UK companies to advertise their business requirements and receive offers from specialist service providers and find a freelancer within minutes.

Recent research carried out by OutsourceMyProject showed that over 50% of UK SME businesses did not put any particular emphasis on SEO, the process of getting your business to appear at the top of search engine rankings (e.g. Google, Yahoo, Bing) for a range of keywords that match your company, products, services and market.

OutsourceMyProject Managing Director, Loren Holland claims, “Traditional marketing methods are now becoming less effective as customers pay more attention to digital marketing and social media than traditional marketing channels. The multiple digital and social media channels that now exist are enabling SMEs to use these sites to increase brand awareness, increase exposure to their products and reach out to a wide audience of potential customers, all at a fraction of the cost of traditional marketing methods.”

Stephens Gaskets Limited, a leading manufacturer of gaskets, rubber gaskets, shims and shim washers based in Oldbury, Birmingham have seen their business transform since shifting their marketing focus toward SEO.

Since appointing an SEO freelancer, who they found through OutsourceMyProject, orders have increased by 52% and business couldn’t be better.

Rex Baynton the Managing Director of Stephens Gaskets Ltd, said, “We posted our project on OutsourceMyProject and within a few days had appointed a freelance SEO expert. After just a matter of weeks we witnessed a drastic increase in orders as a result of new customers generated through Google.”

Social Media Optimisation is another pillar of digital marketing. The multiple social media platforms that now exist such as facebook and twitter are enabling small businesses to use these sites to increase brand awareness, increase exposure to their products and reach out to a wide audience of potential customers.

OutsourceMyProject advise entrepreneurs and SMEs to seek expert advice when establishing and maintaining digital marketing campaigns.

Loren Holland added, “Digital marketing experts are at the forefront of the latest strategies which will deliver the best results for businesses. They can create a fantastic buzz around your brand, drive web traffic and potential customers to your business and build you a network of loyal followers through social media platforms such as Twitter and Facebook.”

ENDS

About OutsourceMyProject.com

OutsourceMyProject.com is a member of the National Outsourcing Association (NOA), the UK’s outsourcing centre of excellence.

Loren Holland is co-founder of OutsourceMyProject.com, a website which brings together providers of professional services with organisations and individuals looking to outsource business functions or projects.

Since the launch of OutsourceMyProject.com in 2011, more than 2,000 suppliers have registered with the site to bid for over £100,000 worth of projects posted by UK businesses.

For Press Enquiries:
Loren Holland
lholland@outsourcemyproject.com
07999799799

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