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Marketing strategies are key to attracting business

August 30, 2011 by  
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B2B marketing strategies can help increase business

SEM and SEO, and these are key to figuring out which strategy is best.

“In simple terms, SEM is the opposite of SEO,” the source reports. “It is paid online advertising, often referred to as pay-per-click, and is displayed in highlighted text above or next to organic search results. These advertisements can be in the form of text, image or video.”

There are other online tools that marketing professionals can use to increase clicks as well. In a recent report from analytics provider PageLevel, 34 percent of searches took users to a brand’s Facebook page. 

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