Facebook Tools added to HootSuite Include Search, Groups, Events, Photos and …

VANCOUVER, BRITISH COLUMBIA, Aug 30, 2011 (MARKETWIRE via COMTEX) –
Editors Note: There is a photo and a video associated with this
Press Release.

HootSuite announces new tools to allow complete Facebook campaign
management from within the social media dashboard. The release
includes support for Facebook Groups and Events as well as
enhancements to the Pages and Profiles tools. Additionally, customers
can now search all public postings on Facebook – a HootSuite
exclusive – to monitor brand mentions. These tools join HootSuite’s
integration with Facebook Insights analytics tool to create a
comprehensive feature set.

Facebook Tools in HootSuite

The new tools are designed to assist marketing teams with the
execution of complete campaigns including broadcasting messaging and
monitoring customer conversations.

Brand Monitoring: Track mentions across all public Facebook updates
including wall posts, comments and news feeds.

Photos Uploading: Upload and schedule images directly to Facebook
Profiles, Pages and Groups.

Search Streams: About 20% of all Facebook content is public and now
searchable in an exclusive HootSuite feature (not available on
Facebook.com).

Geo-Targeting: Enterprise customers can target messaging by
geo-region or by language for true global marketing.

Along with the Facebook functionality, HootSuite improved existing
features, including:

Compose Box: Improved interface for attaching links and photos,
scheduling updates, and adding Twitter geo-coordinates.

Profile Picker: Auto-completing tool to accurately choose the correct
social profile amongst many – includes favorites and defaults.

Report Library: Social Analytics reports – including Google Analytics
and Facebook Insights – now work seamlessly between web, PDF and
print views.

Facebook for Business

“With the widespread adoption of Facebook, companies have a powerful
platform for building community, running promotions and engaging with
customers. But as businesses and organizations use this social
network to outreach to customers, the need for strategic, editorial
tools became increasingly important. With the new HootSuite features,
marketing and communications teams now can efficiently manage the
complete project life-cycle alongside other important channels like
Twitter and Linkedin.”

Ryan Holmes CEO, HootSuite

HootSuite is a member of the Facebook Preferred Developer Program and
recently shared usage data in an infographic to share the usages
patterns of over 2 million users at:

http://blog.hootsuite.com/2-million-milestone/ .

HootSuite’s social media management tool is available in Basic
(free), Pro and Enterprise plans with versions for web and mobile:
iOS4 (iPhone/iPad/iPod), Android, and BlackBerry.

More Information

The release includes a promotional video featuring an unreleased song
by HootSuite users “Hey Ocean!” with thanks to Nettwerk Records and
Management.

Blog Post:

http://blog.hootsuite.com/facebook-release

Landing Page:

http://hootsuite.com/manage-facebook

Media information (including interview with CEO Ryan Holmes) at the
media kit:
http://blog.hootsuite.com/media .

To view the photo associated with this press release, please visit
the following link:

http://www.marketwire.com/library/20110829-hootsuite_FB_dashboard.jpg

To view the video associated with this press release, please visit
the following link:

        
        Contacts:
        HootSuite
        Dave Olson
        Marketing Director/Community Manager
        media (at) hootsuite (dot) com

http://twitter.com/daveohoots

SOURCE: HootSuite Media Inc.

http://twitter.com/daveohoots

Copyright 2011 Marketwire, Inc., All rights reserved.

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SocialCode Unveils Facebook Advertising Research: Younger Facebook Users Have …

WASHINGTON, Aug 30, 2011 (BUSINESS WIRE) –
SocialCode, a full-service Facebook agency working with top global
brands and agencies to translate their marketing goals on to Facebook,
today announced results from a new Facebook advertising research study.
The research examined over four million data points across over 50
clients from a wide variety of industries to get a better understanding
of how age and gender affect click-through rates (CTR) and ‘Like’ rates
on Facebook. Results show that for ads with a ‘Like’ button, older
Facebook users have a higher CTR while younger Facebook users will tend
to click ‘Like’ directly within the Facebook ad.

“In general, younger Facebook users are more comfortable using the
‘Like’ button than older users at this point,” said Laura O’Shaughnessy,
CEO, SocialCode. “With inline fan ads on Facebook, older users have a
high level of interaction and curiosity about the ads as evidenced by
their high CTRs, whereas younger users have a higher propensity to click
the ‘Like’ button right in an ad on Facebook. We assume that while older
users are adopting Facebook at a high rate, they are also the newest
subset to join the social network, meaning they may not have high friend
numbers so ads are less likely to have social context in advertisements.”

AGE FINDINGS

The SocialCode study found that while age has a strong positive effect
on whether a user will click; it oftentimes has the opposite effect on
the likelihood of the user becoming a fan of a page.

–
50+ year-old users, the oldest segment in the study, are 28.2 percent
more likely to click through and 9 percent less likely to ‘Like’ than
18-29 year-old users, the youngest group observed

–
Versus the rest of the younger population on Facebook, 50+ users see a
22.6 percent higher CTR and 8.4 percent lower ‘Like’ rate

GENDER FINDINGS

When broken down by gender, age has a much more pronounced effect on CTR
for women than it does for men, whereas for men there is a stronger
effect on ‘Like’ rate than women.

–
Overall, women are 11 percent more likely to click on an ad

–
‘Like’ rates are almost even for men and women; men are actually 2.2
percent more likely to ‘Like’ an ad than women

–
For women, CTR is 31.2 percent higher for the 50+ age group versus
18-29 year olds, men only see a 16.2 percent difference between the
age groups

–
Versus all age groups, 50+ women’s CTR is 22 percent higher versus a
16.4 percent difference for males

–
The oldest male segment has an 11.7 percent lower ‘Like’ rate than the
youngest segment, and 9.5 percent lower ‘Like’ rate versus all age
groups. Women only see a 7.2 percent and 7.9 percent difference
respectively

The age and gender research study conducted by SocialCode examined over
four million data points for ads containing a ‘Like’ button across over
50 clients in different verticals for the past ten months. While
performance varies greatly based on multiple variables, this study looks
at the aggregate trends for gender and age seen in the marketplace.

About SocialCode

SocialCode is a full-service Facebook agency specializing in performance
marketing. SocialCode’s unique tools are built on a research engine that
offers analytics and information for advertisers that far surpasses what
they could get anywhere else. With advanced quantitative methods,
SocialCode specializes in building targeted communities, engaging those
audiences and monetizing potential customers all while conducting
research to inform strategy.

SOURCE: SocialCode

        
        for SocialCode 
        Denise Welch, 781-849-2022 
        denise@dottedlinecomm.com
        

Copyright Business Wire 2011

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