Roost Offers Facebook Engagement Algorithm

Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it.

Roost determines engagement scores based on the number of times a post (or tweet, in the case of Twitter) is interacted with, including likes, shares, comments, and impressions for Facebook, and retweets for Twitter.

The social marketing company said it will add link conversions and hides to its mix soon.

Engagement scores of one through five are provided for each post or Tweet, and other data are provided, including number of views and type of interaction.

Roost also takes each brand’s size into account, the company says in a press release: “

A small business that has a Facebook page with 50 likes and receives five comments on a post is going to result in a fairly high engagement score. Whereas, five comments on a page with 10,000 likes will not fare as well.

This offering almost seems like a variation of Klout, targeted toward small businesses, but we suspect a score ranging from one to 100, such as those offered by Klout, would provide more insights than a one to five grade.

It’s possible the small range of scores could be due to the relative novelty of measuring engagement. And the company does more detailed grades in its Roost Local Scorecard tool.

Roost Chief Executive Officer Alex Chang said in a press release:

Businesses grapple every day with how to measure the effectiveness of their social marketing efforts, which is why Roost aims to provide all of the necessary tools to create, run, measure, and optimize social campaigns. We are excited about our new analytics engine, which gives users a consolidated view of their social activities and performance.

Readers, are you analyzing engagement rates on your Facebook page?

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HootSuite Updates Facebook Functionality

 

HootSuite, an online service that allows users to manage multiple social media accounts, has added new Facebook functionality tools.

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HootSuite is used most often by companies and business professionals as a marketing tool to schedule Facebook posts in the future as a part of an effort to engage fans and encourage interactivity.

HootSuite’s two million users – from The White House to Papa John’s pizza chain – now have access to tools that include more support for Facebook Groups and Events, as well as enhancements to the Pages and Profiles tools. Meanwhile, companies can now search all public postings on Facebook to monitor brand mentions.

The new tools also integrate with the Facebook Insights analytics tool to give businesses more information about who is accessing and engaging on their Facebook page.

Hootsuite users can also upload and schedule images to be posted directly to Facebook Profiles, Pages and Groups for a later time and send target messages by geo-region or by language.

Reach TechNewsDaily senior writer Samantha Murphy at
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