Roost Launches Analytics for its Social Marketing Platform
August 31, 2011 by admin
Filed under Latest Lingerie News
San Francisco, California (PRESS RELEASE – August 31, 2011) – Social marketers experiment with Facebook and Twitter content every day with hopes to create active, engaged online communities. The challenge lies in measuring the effectiveness of posts and tweets, which is why Roost, (@roost), a technology company committed to helping small businesses go social, announced its new analytics offering, providing engagement scores for each social interaction.
Roost developed a proprietary algorithim that creates unique engagement scores based on the number of times the user’s audience interacts with a post or tweet. For Twitter users, engagement is defined as retweets and for Facebook, it includes likes, shares, comments, and impressions. Link conversions and hides will be coming soon. Roost provides an engagement score between 1 and 5 on each post. It also breaks down the number of views and the type (likes, shares, or comments) of interactions across each network, giving users an easy to read, recorded view of their post’s performance.
Roost takes the analysis beyond existing metrics built into Facebook by considering engagement relative to the user’s audience size. For example, a small business that has a Facebook page with 50 Likes and receives 5 comments on a post is going to result in a fairly high engagement score. Whereas, 5 comments on an SMB page with 10,000 Likes will not fair as well. Roost programmed this benchmarking into its analytics to give users a clear, actionable evaluation of their post performance no matter what their audience size.
“Businesses grapple every day with how to measure the effectiveness of their social marketing efforts, which is why Roost aims to provide all of the necessary tools to create, run, measure and optimize social campaigns,” said Alex Chang, CEO of Roost. “We are excited about our new analytics engine that gives users a consolidated view of their social activities and performance.”
All existing and new Roost users will have immediate access to the new analytics. Roost’s free social marketing tool helps local businesses and professionals easily plan and execute their social marketing activities in less than 20 minutes per week across Facebook and Twitter, with other networks coming soon. Additionally, any business or professional can run a free Roost Local Scorecard evaluation on their Facebook fanbase to determine how local their audience is relative to their place of business.
About Roost
Headquartered in San Francisco, California, Roost is a unique social marketing platform entirely focused on helping small businesses and independent professionals manage their social presence and engage with their customers across key social networks, such as Facebook and Twitter. Roost has more than 30,000 people across over 50 industries using its social products. Roost’s executive team is comprised of small business and social media experts from Walmart.com, Merchant Circle, Flixter and Social Gaming Network. The company is venture capital funded by Shasta Ventures and General Catalyst.
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Internet Marketing for Small Businesses
August 31, 2011 by admin
Filed under Latest Lingerie News
Using social media is no longer an option–it’s practically a requirement for small businesses who want to connect with their customers. While the tools change almost daily, the goal stays the same: interact with customers and create trust. If you’re late to the bandwagon (or just want the latest), start here.
Social Media
We now know that not every age group uses social media the same, and it’s important to know where your target market falls. For example, the 35-44 year old span uses Facebook and Twitter the most, while teens have twice as many social friends as this group. Knowing that the average social network user is 37 years old can be helpful when planning your social media marketing strategy. Roy Morejon
Does your business even need a website anymore? Many say that a solid Facebook Page can serve the purpose of a static website, with better results. The key is to keep it interesting and continually expand your network. And where you might push your product on your website, a hard sell is less well-received on a Facebook Page. Small Business CEO
Despite the flurry of social media contests, they may not be as effective as marketers want to believe. Giving away something for free makes it difficult to target the people that enter, and simply having someone Like your Facebook wall or retweet a message isn’t all that valuable, says Social Times. People who enter social media contests aren’t likely to stick around after the contest is over, so think it through the next time you want to give away an iPad to get more customers. Social Times
Managing Your Reputation Online
Your reputation is no longer in your own hands; it’s now in the hands of your customers. And if they’re not happy, there are dozens of places they can complain about you. The key is to monitor and manage what’s being said about you online, and remain transparent in your response. What not to do? Don’t argue with your customer, and don’t fake positive reviews of your business. The New York Times
When you do get a bad review online, take appropriate steps to address the issue. First, contact the customer and see if you can amend the situation one on one. Then, apologize, remembering that the customer is never more right than when they’ve publicly blasted you. A free product or gift card can go a long way to soothe ruffled feathers. Next, ask the customer to repost a revised review, considering the efforts you’ve made toward amending the situation. Small Business CEO
SEO Best Practices
Even if you’re a newbie to search engine optimization, you should still use analytics to better understand where traffic to your site is coming from. Free tools like Google Analytics go a long way in telling you what pages people like, how much traffic you’re getting, and what keywords draw in the most visitors. Analytics should be a part of your overall internet marketing strategy, as you can see which tools are working the best. Get Places
Are your keywords outdated? If so, you’re missing out on higher rankings on search engine results. Freshening up your keywords to what’s being searched for now can go a long way to put you in Google’s favor. Use your analytics (see above) to make sure your new keywords are getting the traffic you want. SEO Chat
Where Google+ Will Fall
With so many social media users and business owners still on the fence about Google+, many ask how Google will weigh search results using its social site. Will Google give higher priority to content produced through Google+? If so, it’s sure to lose users faster than Google Buzz or Wave. After such social failures, Google would do well to tread lightly. Social Media Explorer
Despite the question of whether Google will turn to a despot with the adoption of Google+, Chris Brogan says to jump on the bandwagon anyway. By connecting with others on the platform, small businesses can expand their networks, even if Google+ isn’t quite ready to roll out business profiles. Entrepreneur
Conclusion
When David Meerman Scott wrote his book, The New Rules of Marketing PR, in 2007, social media was innovative. If you were using it, you were light years ahead of the competition. Now, the gap is closing, with more companies using social tools to market. But small businesses are still behind, with around half not using social media at all. It’s not clear why so many are reluctant to get social, but Scott provides some tips for getting started. The key, he says, is sharing valuable content and avoiding hype. Focus instead on how your products can help others. Entrepreneur
