The Facebook Marketing Bible September 2011 Edition Is Now Available

The September 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The September 2011 edition includes updated coverage of the following topics:

• Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
• Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
• How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the September 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full September 2011 Edition

Recent Featured Facebook Campaigns

• Food Network, Pizza Hut, Coca-Cola and Cost Plus
• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Improving Your Facebook Page With Customized Tab Applications: 10 Examples
• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

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Burberry ups digital marketing spend to 60 percent

 

Luxury fashion label Burberry has increased its spending on digital marketing to 60 percent of its total marketing budget, three times the amount spent by the average company.

The move comes following a successful start to a Facebook campaign for the new Burberry Body fragrance. Fans of the company’s page have been offered a free sample of the new perfume in exchange for permitting the application to access their Facebook data. So far, over 250,000 of the eight million Facebook users that ‘like’ the page have signed up to receive the offer. In the past week the number of ‘likes’s for the Burberry page has increased by 500,000.

Today users of another social media platform, YouTube, will have noticed that the brand has ‘taken over’ the home page. In 13 countries, including Russia, India and the UK, an advert for Burberry Body featuring actress Rosie Huntington-Whiteley is automatically played upon entry to the page. The company expects that up to 60 million people will view the advertisement as a result of this digital marketing strategy.

The advert will also be screened on television, a first for the company.

 

MORE LIKE THIS FROM THE WDM CONTENT NETWORK

• Harrods to increase global online presence
• Google+: What it could do for your business
• Using YouTube to boost your brand’s presence online
• Selena Gomez requests fans’ help for new fragrance
• Digital marketing: Get the push vs. pull balance right

 

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