Lingerie Football League: The 40 Hottest Players Ever

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Here’s the "Sexy" Mother-Daughter Lingerie Ad That’s Making Everyone Barf

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The Lake and Stars, a New York based lingerie company, has based its new campaign around a disturbing photo shoot of a mom and her 19-year-old daughter caressing each other sensually while wearing only lacy underwear.

And that’s not the weirdest part, according to company owner Maavan Zilberman: The two women are not models but neighbors of Zilberman’s whom he observed were “always so loving and tender toward each other.” (He lives in Brooklyn, of course.)

The ads tempt the viewer to choose the “sexy” one of the two. Zilberman adds:

“That’s what really drives the collection and what drives the photos: these women who are experiencing something that we’re not necessarily experiencing. I wanted to present portraits of them so that people would see the chemistry that they have. I think it’s really rare, you don’t see a lot of that.”

It’s rare for a reason, of course. Arguably, it’s also very clever. LS is a tiny brand with limited distribution (such as this pop-up store.) The brand needs to do something to draw attention to itself, otherwise no one would know it existed. Mission accomplished!

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