We Gauge The Reaction To Andrej Pejic’s Lingerie Campaign in Amsterdam
December 17, 2011 by admin
Filed under Latest Lingerie News
It’s a bust-stop!
Model Andrej Pejic could well be the fashion world’s liberality litmus test, having provoked outrage by appearing ‘topless’ on the cover of edgy Dossier magazine and a worldly shrug from the French when he stormed the John Paul Gautier catwalk in a see-through wedding gown. So we weren’t entirely surprised, when, earlier this week, it was those clever clogs Dutch – with their liberated, legalise-everything approach to life* – who finally gave the Serbian beauty his high-street break, in a push-up bra campaign, of all things, for retail giant HEMA, a store akin to the late, great Woolworths in terms of its fashion credentials.
Of course, the uplifting images of Andrej sparked debate (not to mention incalculable free publicity) on the Internet, but what does your average Dutch person think of the ads, in the country where the ads are actually running? As Grazia Daily‘s guest blogger, I took to the bus stops of Amsterdam to find out.
Incidentally, while I – like most of the people I spoke to – applaud HEMA for its charmingly light-hearted campaign, I’d like to point out that they’re less open-minded when a man goes into one of their stores and tries to take a picture of its push-up bras. Just saying.
Claire, 29, sales executive
Already knew? ‘Yes. And they say Holland is flat! I love this campaign, it’s exactly the right balance of cheeky and provocative.’
Ruud, 53, software developer
Already knew? ‘No. I’m really shocked because I had no idea it was a boy! Looking at the eyes, I think you can tell if you look really closely. We’re pretty cool with gender and sexuality in the Netherlands, so I don’t think this will cause a scandal.’
Lara, 20, carer
Already knew? ‘No. It’s funny because the imagery they’ve used is way too glamorous for the shop. The model isn’t perfect, and I like that. But I assumed it was a girl, of course! It must have been done with Photoshop, no?’
Alia, Retired
Already knew? ‘No. I don’t like her beauty marks very much. Otherwise quite unremarkable. Do you have some discount vouchers for me, then?’
Mark, 22, sports marketing student
Already knew? ‘No. That’s a dude? No way! Well, he’s extremely handsome, isn’t he! I think models generally are quite androgynous at the moment.’
Danny, 18, communications student
Already knew? ‘No. I think he may regret it in ten year’s time. I sure hope they’re paying him well.’
Amory, 31, marketing executive
Already knew? ‘Yes. A friend of mine works for HEMA and had tipped me off, so I was looking out for these. For a mass-market brand, they’re extremely brave in the way they advertise. It’s admirable.’
Michael Jeffrey, 17 15, students
Already knew? ‘No’ and ‘Yes.’ M: ‘She looks hot! But I feel bad now that you’ve told me it’s a guy!’ J: ‘This was all over the internet, so I already knew. Ha ha!’
Zaera, 28, teacher
Already knew? ‘No. That’s a proper surprise! But a totally great idea! I guess the product really works, then.’
Brechje
Already knew? ‘No. I don’t think I’d buy the bra because she still looks quite flat-chested to me. It’s a man? Wow, that’s cool!’
George, 22, student
Already knew? ‘No. She’s absolutely gorgeous and beautiful. I had absolutely no idea, although now I look at the image again I guess it’s not the bustiest model they could have chosen!’
Celina Marloes, 19 19, make up artists
Already knew? ‘No’ and ‘Yes’. C: ‘My friend just told me about this. Amazing! We’ve just been staring at it for 10 minutes!’ M: ‘I think it’s a really positive campaign. Go Holland!’
Andras, 18, student
Already knew? ‘No. That’s crazy! I’ve seen this ad all over town and thought it was quite unremarkable. Until now.’
Charlotte, 22, dancer
Already knew? ‘Yes. I don’t find it that remarkable, to be honest, but then I’m quite open-minded. You should dress however you want to dress. I’m going to show this to a friend of mine. It would be his dream to be styled like this!’
* slight reliance on easy stereotype here. They also live in windmills, FYI.
Mark Smith is a freelance journalist and blogger, follow him on Twitter @amancalledmark
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Online Lingerie Retailer Mykarnation.com Announces New “Pink Cupcake” Scent …
December 17, 2011 by admin
Filed under Latest Lingerie News
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Mykarnation.com announced today the addition of Classic Eroticaʼs irresistible scent of creamy pink cupcakes to their line of shave crèmes and massage candles
Given that today is National Cupcake Day…there is no better way to treat your loved one and give them all that they ‘desserve’
Pocatello, Idaho (PRWEB) December 15, 2011
Online lingerie retailer Mykarnation.com announced today the addition of Classic Eroticaʼs irresistible scent of creamy pink cupcakes to their line of shave crèmes and massage candles. Karnation Intimate Apparel owner, Michelle Meyer, is excited to recommend both of these creamy temptations, available to customers both online at Mykarnation.com, as well as in Karnation Intimate Apparel boutiques in Idaho Falls, Pocatello and Twin Falls, Idaho.
“Given that today is National Cupcake Day,” said Meyer, “There is no better way to treat your loved one and give them all that they “desserve” than with this creamy, pink cupcake-scented indulgence.”
The soy massage candle in Pink Cupcake by Crazy Girl Seductive will delight the senses and bring both joy and warmth to partners as they cozy up on a cold winter evening. The candle features a clean burning hemp wick and soft whispering flame. The candleʼs light feeling of satin and aroma of freshly frosted pink cupcakes make it an irresistible and kissable temptation – the ultimate in intimate to enjoy this holiday season and beyond.
This perfectly pink pal may be used for massage or as a moisturizer and skin softener.
“If you’re like me,” Meyer added, “and you want to add some sugar and sweetness to your encounters, then try this enticing soy massage candle in Pink Cupcake. Itʼs sure to tempt you to kiss every part that it is drizzled on.”
Another sensation new to Karnation Intimate Apparelʼs line-up of top selling romantic accessories is Crazy Girl Intimateʼs rich shave crème in Pink Cupcake. The exciting new product is loaded with crave-a-luscious scents that makes the skin look and feel flawless. Users will feel confident having such smooth and soft skin and adding sweetness to every intimate encounter. Whether customers are looking to bare it all or add a subtle, romantic scent underneath their wardrobe, this delicious pheromone infused shave crème will soon become an irresistible, crave-able addition to their must-have line up of boudoir accessories.
For more information about the ultimate in intimate apparel available online, visit http://www.mykarnation.com, or follow the company on Twitter @mykarnation and Facebook for the inside scoop on specials, new product launches and more.
About Karnation Intimate Apparel, Inc.
Karnation Intimate Apparel offers the ultimate in intimate. Always fun and a little bit flirty, Karnation has three physical stores located in Idaho Falls, Pocatello and Twin Falls, Idaho, all designed to help customers turn up the heat in their love life as much or as little as they want to. Karnation’s personal shoppers have built a first-class reputation for putting customers first with unmatched customer service and undivided personal attention. At Karnation, discretion is the name of the game and the company cherishes the customer’s privacy. Whether customers want to embrace an innocent, ultra-feminine vibe, unleash an adventurous side, or get a little more creative in the romance department, Karnation makes it easy with an extensive, exclusive selection of top-selling and time-tested products featuring intimate apparel, hosiery, bridal lingerie, plus size lingerie, romantic accessories, romantic gifts, costumes, men’s apparel and more.
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