Lingerie footy devalues athletes

Promoters argue the LFL is not just titillation for the blokes (pun intended) but a serious sport, with serious athletes and no doubt serious money.

But as I asked my kids, why can’t we appreciate the skill of these female footy players when they have all their clothes on?

Not only do they look ridiculous running around in nothing but bra, panties, long socks and gridiron padding, their knickers aren’t really suitable for a rough and tumble game of American football. Instead of Victoria’s Secret, these gals should be wearing Bonds Cottontails – much more appropriate for paddock shenanigans.

Supporters of the sport say the women have consented to take part and have signed the ‘‘accidental nudity’’ clause with no coercion, and the girls are getting paid a lot to do it.

That all may be true, but what they choose to ignore is that these women, who are elite athletes in their own right, should be paid for their prowess and sporting ability, without having to do it partially clothed.

They probably train as hard as the men in the sport, but can only get the recognition if they strip down to the bare basics.

If it isn’t just about entertaining the blokes, then why don’t we stipulate that Benji Marshal, Todd Carney and Willy Mason play in just a pair of Jockeys, their boots and beautiful smile – if they want to be paid what they’re worth?

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High-end Lingerie Brand Aimer Launches Its Official Online Store

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BEIJING, June 5, 2012 /PRNewswire-Asia/ — After the success of its series of market expanding events in Singapore, Malaysia, Hong Kong and Macau, Aimer, one of China‘s leading lingerie brands, launched its official international online store on June 1st, 2012.

(Photo: http://photos.prnewswire.com/prnh/20120605/CN18973)

The brand is recognized as a pioneer of the Chinese fashion lingerie industry, bringing revolutionary innovation into the designs of its suite of lingerie and underwear products. Since its establishment, Aimer has endeavoured to meet every intricate need of a woman, with its full range of refined and functional fashion lingerie designed to reveal elegance and confidence.

Capitalizing on the e-business model, the Beijing-based lingerie company is inspired to break into the international market with its online store http://www.aimeronline.com selling a tasteful range of quality products to customers worldwide.

The launching of Aimer’s official online store is of great significance. In keeping with their ideals, which is to “create beauty and convey love”, Aimer’s online store offers comprehensive, professional and high quality lingerie choices for customers the world over. Aimer’s official online store’s main product categories are Aimer, Aimer Men and Aimer Kids. The store offers a one-stop-for-all shopping experience for customers across varied age groups and styles. Products under the brand are mainly intimate apparel, including bras and panties, sleepwear, swimwear and accessories. Presently, the store boasts more than 300 styles, show-casing the latest fashion trends in the lingerie industry.

Beijing Aimer International Trading Co., Ltd General Manager, Ms Sabrina Sun Wei, said that after having cemented a leading position in the traditional high-end lingerie market, the group decided to actively extend the brand overseas using the online platform.

“Online is an emerging shopping phenomena, and through this platform, Aimer can reach more people who are pursuing a quality life, and wishing to live with exquisitely intimate products, but have difficultly buying Aimer products because of the physical distance. Our online store is one more service we hope to introduce to our existing and potential clients. It’s a way to communicate with them directly the focus we have on our brand and products, and thus inspire their lifestyles. The ultimate goal of our Aimer online store is to provide the best intimate apparel to people all over the world.

For more information, please visit: http://www.aimeronline.com

About Aimer Group

Founded in 1993, Aimer Group is a leading brand in China‘s lingerie market, creating mid to high-end lingerie products dedicated to women aged between 25 and 40. The brand is fast gaining international recognition as a leader in intimate wear for the modern woman. The company focuses on ensuring its creations are exquisite, elegant and confident. The group’s creative team designs more than 400 new products every year by using new high quality materials—ensuring each piece’s original and innovative features are highlighted. Combining eastern and western culture and design concepts, the group provides its customers with high quality and unique underwear that enjoys both fashion and function. Aimer Group’s main brands include Aimer, Aimer Men, and Aimer Kids. The full range of products includes lingerie, shape wear, sleepwear, homewear, swimwear, thermal wear, sports wear and accessories.

SOURCE Aimer Group

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