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Unknown Irish model Jahnassa Aicken claims to be the behind behind Rihanna’s latest Emporio Armani video ad.

She’s got a body most women – and men – would die for, but if reports are to be believed, Rihanna is just as insecure as the next girl.

Well, that’s one explanation for reports in
The Sun
that the Bajan pop singer called on the services of a body double for the racy Emporio Armani lingerie campaign in which our heroine has a terrible night’s sleep in a rather nice bra.

Another more likely explanation is that busy Rihanna – who, let’s face it, is no stranger to nudity and never knowingly prudish – couldn’t be ‘arsed’ to hang about on set while the crew shot the close-ups of her pert posterior and called for a lesser mortal to oblige.

Step forward Irish model Jahnassa Aicken – a ringer for Sugababe Amelle Berrabah – who claims to be the bottom donor in question and alleges she was required to sign a contract banning her from ever owning up. Whoops.

Naturally Armani, being above such trifles have declined to comment on the claims. After all, even if they are true, Jahnassa’s rear view – which she claims was first brought to the attention of Rihanna’s management when it performed ‘furniture’ duties during the Belfast shoot of the
We Found Love
promo – only gets approximately two seconds of screen time in the minute-long video: hardly a starring role.

Looks like Aicken may yet regret her decision to spill the beans – after all, it’s arguably better to be the body double of the world’s hottest woman than an unknown Irish model facing a potential lawsuit. Then again perhaps her fifteen minutes could change all that. Watch this space…

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Adore Me Looks to Future With $2.5M Funding Growth

NEW YORK, Jun 11, 2012 (BUSINESS WIRE) –
Adore Me (
www.adoreme.com ),
the world’s first personalized online lingerie club for women, announces
closing of its second round of venture capital financing, raising $2.5
million from Redhills Ventures, Jaina Capital, Ventech Capital, and
other active US angels.

“Growth for the company is currently at 50% per month since beta launch
in November 2011. Additionally, Adore Me is set to expand beyond
lingerie and into the swimwear category. With these additions, this
round of funding is perfectly timed to grow our company,” states Adore
Me Co-Founder and CEO Morgan Hermand-Waiche.

Each Adore Me member is offered a complimentary style consultation and
receives access to a private showroom handpicked by expert stylists. The
showroom turns over once a month, ensuring there are always new and
stylish pieces available for purchase. The lingerie and swimwear pieces
are inspired by world designs, bringing the best in French, UK, US and
Brazilian fashion straight to the Adore Me virtual showrooms.

US based Redhills Ventures saw in Adore Me an outstanding management
team, with the ability to successfully execute on its vision and
business plan. European based Jaina Capital and Ventech Capital, two
funds that specialize in Internet, information technology,
communications technology, and environment startups, see the opportunity
to provide Adore Me with the invaluable insights these firms have gained
in this very competitive industry. They all look forward to helping
Adore Me become the leader in its chosen field.

About Adore Me

Adore Me (
www.adoreme.com )
is the world’s first personalized online lingerie club, disrupting the
women’s underwear industry by offering designer crafted lingerie at an
affordable price point.

Upon sign up, one receives a complimentary consultation and invaluable
one-on-one attention from lingerie experts, who then create monthly
customized showrooms for each and every member. All Items in the
showrooms are gorgeous pieces of lingerie inspired by designs from
around the globe, bringing the best of French, UK, US and Brazilian
styles to the Adore Me headquarters in New York City. Each set, sold for
$39.95, provides beautiful lingerie accessible to everyone — with free
shipping and returns, of course!

Adore Me was born from the collaboration of an international team of
fashion experts and serial entrepreneurs including Co-Founders Morgan
Hermand-Waiche, Fabrice Grinda and Jose Marin. Hermand-Waiche is a
Harvard Business School alumni, internet start-up entrepreneur (with two
successful startups behind him) and CEO of Adore Me. Grinda is founder
and CEO of several successful Internet ventures including Olx.com, an
online classifieds website and currently one of the top 20 most visited
sites in the world. Marin founded and holds the position of CEO in many
ventures, including DeRemate.com, the most prominent
consumer-to-consumer corporation of Latin America, to name but one.

SOURCE: Adore Me



        
        FACTORY PR 
        Michael Colgan, 212.941.7057 
        michael@factorypr.com

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Did Rihanna use a body double in her Emporio Armani lingerie ad?

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Adore Me Looks to Future With $2.5M Funding Growth

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