Canada’s leading lingerie retailer opens in Georgia – La Vie en …

MONTREAL, June 20, 2012 /CNW Telbec/ – La Vie en Rose Inc. announces its
latest store opening at Uptown Tbilisi in Tbilisi, Georgia, the
company’s first boutique in the country. This marks La Vie en Rose’s 58^th international store opening.

“We recently unveiled our new concept store at Uptown Tbilisi, where we
are certain Georgian women will appreciate our offering,” says François
Roberge, President and CEO of La Vie en Rose. “Thanks to a solid
partnership, we are thrilled to enter this exciting new market.” La Vie
en Rose’s new concept store carries on the brand’s classic and
sophisticated design by combining soft colors and satin finishes with
dark rich wood pieces.

Canada’s premier lingerie retailer also plans on expanding in the United
Arab Emirates and Kazakhstan. By Fall 2012, La Vie en Rose will add to
its multiple existing locations, for a total of 7 boutiques in the UAE
and two in Kazakhstan. “In addition to opening in new markets, our
development strategy is to expand within familiar territory where we
have presence and an established clientele,” adds François Roberge.

Since 2004, over 55 international La Vie en Rose boutiques have
flourished in 9 countries. Georgia joins Saudi Arabia, Lebanon, the
United Arab Emirates, Jordan, Egypt, Kuwait, Kazakhstan and Algeria on
the company’s growing list of openings outside of Canada.

La Vie en Rose is the leading Canadian specialty lingerie retailer. The
brand caters to all women aged 25-45, and evokes natural beauty,
confident sophistication, and sensual passion. Known as bra
specialists, La Vie en Rose also offers a range of lingerie, sleepwear,
loungewear, and swimwear. Acquired in 1996 by President and CEO
François Roberge, the chain now counts over 155 boutiques in Canada,
including three concept stores: La Vie en Rose, La Vie en Rose Aqua,
and La Vie en Rose Outlet. Headquartered in Montreal, La Vie en Rose is
a true Canadian success story and continues its expansion on a global
scale. 

SOURCE La Vie en Rose

Image with caption: “La Vie en Rose International Boutique at Uptown Tbilisi in Georgia. (CNW Group/La Vie en Rose)”. Image available at: http://photos.newswire.ca/images/download/20120620_C2755_PHOTO_EN_15368.jpg

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Indo-Canadian Woman Among Lingerie Clothing Model Winners

Lingerie Clothing model contest winners are (from left to right) Chelsey Hibbs (of Surrey), Tiffany McFadyen (Coquitlam), Danielle Keil (New Westminster), Kaleigh McDonald (Surrey), Yogeeta Lai (Surrey) and Sarah Baarda (Surrey).

LANGLEY – An Indo-Canadian woman is among several large and curvy women, most of whom never thought of themselves as models, and none with traditional modelling experience, who have won a modelling contest.

Yogeeta Lai was one of the four winners from Surrey. The rest of the winners included Sarah Baarda, Kaleigh McDonald, Chelsea Hibbs, all from Surrey and Tiffany McFadyen, of Coquitlam, and Danielle Keil, of New Westminster.

Earlier this year, Surrey resident Sonya Perkins launched a unique model search contest, seeking out six full-figured women to be the face of national advertising campaigns for her two downtown Langley companies, Forever Yours Lingerie and LUCY Clothing, reported Langley Now.

The contest wrapped up May 15 with what she described as a flurry of eleventh-hour submissions. In the end, there were more than 250 women between Vancouver Island and Hope who applied.

Each of the winners receive a $500 wardrobe and a three-month paid modelling contract with the possibility for renewal, and all will become the faces of a national advertising campaign.

The model search was born out of a desire to find women who best represent the stores’ customer base.

“We were looking for real women who could wear the bras and clothing lines that we sell in each of our locations,” Perkins said.

With a modelling industry that profiles women sized eight to 12 as plus size, Perkins was frustrated by the idea of having to fit fashions to models who would most likely never shop at one of her boutiques.

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