Fifty Shades Boosts Sex Toy and Lingerie Sales

Fifty Shades of Grey couldn’t get out of the news if it tried at the moment, and now it’s believed to have boosted sales of sex toys and lingerie across Britain.

Money saving site VoucherCodesPro.co.uk tracked its sales in June and found that Fifty Shades has increased the number of people visiting the site looking to buy sex toys and lingerie.

The site tracks what its users search for each month in order to keep up with the latest trends and have found that there was a definite trend in June’s searches.

The top three things to be searched were ‘50 Shades’, ‘Sex toy discounts’ and ‘Ann Summers’.

The previous months searches had centred around holidays, The Hunger Games and eating out, but were soon knocked off the top spots after the release of Fifty Shades of Grey.

When the site were tracking the site usage of individual numbers, they found that out of the high number of people searching for the Fifty Shades of Grey trilogy, 68 per cent of them went on to look at lingerie related discounts.

Further to that, a further 26 per cent of users went on to search for sex toy related discounts, showing that the themes in the book are being replicated by those reading it.

George Charles, Marketing Director at VoucherCodesPro.co.uk, says, “E L James’ 50 Shades trilogy has certainly had some impact on search trends on our site. It would appear that there is a direct correlation between the searches for the erotic novel and other terms such as those linking to adult toys and adult retailer Ann Summers.

“Perhaps the novels, which have become some of the fastest selling books of all time – largely due to word of mouth – are not just having an impact on the discussion topics amongst females around the UK, but it’s translating into a difference in the bedroom too.”

 

Cara Mason @Cara_FAM

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Power of Lace to Debut on the Lingerie Journal

New column from the perspective of model artist Katrina Eugenia launches on @lingeriejournal this July

New York, NY (PRWEB) July 02, 2012

The Power of Lace, a new monthly column from the perspective of model and artist Katrina Eugenia, launches this July on http://www.thelingeriejournal.com offering insight on comfort, functionality, practicality, and advice about what it is like to live in certain lingerie.

By concentrating on one designer at a time, wearing only their garments over the course of a month, Katrina will provide an intimate review of exactly what it is like to live in their designs on a daily basis.

When asked what inspired Katrina’s love of living in lace and her passion for helping us decode the multitude of lingerie  brands out there this is what she had to say:

“Whether or not we would like to admit it, and some of us certainly like to admit it more than others, subconsciously, our undergarments have more of an impact on our mood and energy than we realize. We think that just because it is underneath, it doesn’t matter, but we all know that it is what is on the inside that truly matters most. How you feel in your underwear can determine your very social behavior. It is vital that what you wear underneath be fitting and conducive to your mood, energy, and the day’s events. A girl’s lingerie should be just as thought out as the clothes she wears over it. It should be empowering, yet calming, and it should provide confidence, serving as armor against a negative self-image.”

“I see articles and columns on where to shop, solutions for flat chests and large breasts, brand descriptions, and body issues. What I don’t see is a column that gets down to brass tacks, describing what it is like to simply exist in different garments, explaining how the lingerie actually feels. I wanted a column that would answer my most pending questions: Why do you want to wear that garment on the most sacred parts of your body? How does it make you feel? What happened to you when you wore a particular bra? How did it effect your day?”

What is sure to be a vulnerable and honest column, Katrina will describe the profound truth of what it is like to be a young girl embracing pure, elegant, femininity while simultaneously being entrenched in a world driven by power and image; relentlessly refusing to compromise femininity in order to be taken seriously all while loving the lingerie she is in.

Look out for Katrina’s new column next month and see if you too can be inspired to be a leader in lace while learning about different designers and their products and to learn more about Katrina, readers can visit her website at http://www.katrinaeugenia.com

Are you a Lingerie Brand and want to Participate?

To have your brand considered for Katrina’s column, please get in touch with the Lingerie Journal here: http://thelingeriejournal.com/about-the-power-of-lace/

About The Lingerie Journal

The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal

For the original version on PRWeb visit: http://www.prweb.com/releases/prweblingeriejournal/poweroflace/prweb9661917.htm

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