Fullbeauty Designs and Launches Its First Plus Size Lingerie Catalog

Fullbeauty launches its first 72-page catalog, representing the most comprehensive range of styles, sizes, brands and colors available anywhere in the world.

New York, NY (PRWEB) July 10, 2012

fullbeauty, a revolutionary plus size lingerie brand that is part of Redcats USA’s OneStopPlus Group, announced today the mailing of its first 72-page catalog, representing the most comprehensive range of styles, sizes, brands and colors available anywhere in the world. As the ultimate shopping experience for women who want fashionable and functional bras that reflect their fit needs and style requirements, fullbeauty is dedicated to the plus-size woman.

The fullbeauty catalog will be the largest lingerie catalog produced by OneStopPlus Group, a division of Redcats USA, featuring bras, shapewear, panties, sleepwear, swimwear and more from over 30 national and proprietary brands offering 750+ styles. Directional, fashionable and affordable, fullbeauty has prices that range from $9.99 to $88.00, providing a style and price point for every woman looking for perfect lingerie for all occasions. Sizes will include: bra sizes 32 – 58; cup sizes A – N; sleepwear sizes S – 8X; panty sizes S – 8X; and shapewear sizes S – 14X.

The Bra Club will also be a special offer featured in the fullbeauty catalog. The customer purchases five bras from fullbeauty, Woman Within®, Roaman’s®, Jessica London® or OneStopPlus.com® within a year of the first bra purchase and she will receive a reward coupon (voucher) for a free bra valued up to $30. In 2008, The Bra Club was successfully launched by Redcats USA’s other plus size brands and it has continued to gain momentum as women love to receive a free bra.

“Women have continued to share with us how much it means to them to be able to purchase the best fitting, most comfortable bras in their size” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “Based on this overwhelming positive feedback, we made the strategic decision to rollout a fullbeauty catalog to provide plus size women another convenient option to preview our outstanding lingerie collection of over 100,000 styles, sizes and colors.”

Originally launched in September 2011, fullbeauty is a division of the company’s plus-size women’s apparel business and is supported by its expertise in plus-size fit, quality, innovation and service. Fullbeauty features plus size bras and lingerie representing the most comprehensive range of brands, styles, sizes and colors available. Proprietary brands include: Comfort Choice®, Amoureuse® and Dreams and Co®.

For more information, please visit: fullbeauty.com(http://www.fullbeauty.com/), our Facebook page and follow us on Twitter.

Fullbeauty is a division of the OneStopPlus Group, the preferred brand portfolio of women’s apparel, shoes, lingerie, men’s and home products dedicated to plus sizes. Proprietary brands in the OneStopPlus portfolio include: Woman Within® (WomanWithin.com), Roaman’s® (Roamans.com), Jessica London® (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet – BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

About Redcats USA

Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, Woman Within®, Jessica London®, Roaman’s®, fullbeauty, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman’s Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com – The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men’s and women’s plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats

Redcats is a world leader in the online distribution of fashion, home decoration, and sports and leisure goods. The group distributes its brands and those of its partners on three continents. These brands include La Redoute, Daxon, Vertbaudet, Cyrillus, Castaluna, Ellos, Jotex, Woman Within, Jessica London, Roaman’s, KingSize, BrylaneHome, OneStopPlus.com, The Sportsman’s Guide and The Golf Warehouse, as well as specialized collections and websites.

In 2011, Redcats turnover totaled €3.048 bn—with 61% generated from online sales—and employed a staff of over 11,000.

All Redcats brands and e-commerce sites can be found at http://www.redcats.com. Redcats is a PPR company.

Contact Information

Karen Davis

Corporate PR Communications

Redcats USA

Karen.davis(at)redcatsusa(dot)com

212-502-9315

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9681183.htm

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Lingerie company offers a bra for your face

WASHINGTON – Advertising agencies are hired to come up with attractive hooks
to get customers to buy products.

But would you buy a Face-Bra?

To generate a buzz for its lingerie client, German ad agency Interone came up with the Face Bra, Huffington Post reports.

To be clear, the Face Bra isn’t for joggers to steady their cheeks while out
jogging, and it doesn’t keep double chins from bouncing while using stairs.

Instead, the Face Bra is a black, frilly and lacy sleep mask designed to look like
a miniature brassiere and help insomniacs sleep. It’s touted as a way to guarantee
erotic dreams, Ad Week reports.

The tagline for the product, initially meant to be promotional before it gained
traction, is “Sweet Dreams.”

The lingerie company, Beate Uhse liked it so much it kept it on after the
promotion.

WTOP’s David Burd contributed to this report. Follow David and WTOP on Twitter.

(Copyright 2012 by WTOP. All Rights Reserved.)

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