TOWIE’s Jessica Wright models lingerie for slim-framed girls with larger cup sizes
July 16, 2012 by admin
Filed under Latest Lingerie News
By
Deborah Arthurs
07:23 EST, 16 July 2012
|
09:06 EST, 16 July 2012
The phrase ‘more than a handful is a waste’ has obviously not reached the ears of the TOWIE girls and all those they inspire, for whom bigger is always better when it comes to breast size.
And the unlikely nature of these girls’ figures – unfeasibly tiny waists coupled with unusually large, often pumped-up, breasts, has given rise to a new lingerie.
Driven by the Barbie doll-like proportions of these girls, underwear brands are being forced to adapt.
Jessica Wright represents big-busted girls who need extra support
Jessica looks stunning modelling the lingerie line
The range is designed to offer maximum support
One such firm, Alexis Smith has launched a new line catering for women with larger cup sizes and smaller backs.
TOWIE star Jess Wright is lending her hourglass figure to model the collection, which launched in only 2010.
Alexis Smith lingerie has taken the world-wide lingerie and fashion industry by storm.
Alexis Smith realised just how desperate many women with big busts and small frames were for beautiful and feminine bras with matching briefs
Seeing a gap in the market, Alexis designed the gorgeous range of feminine underwear
Realising just how desperate many women with big busts and small frames were for beautiful and feminine bras with matching briefs, CEO and lingerie designer, Alexis Smith, saw a massive gap in the market and Alexis Smith lingerie was born.
Alexis Smith bras are designed especially for ladies with a small back/large cup size ratio and are suitable for natural and augmented breasts – crucially, they offer both a comfortable fit and a glamorous look.
To achieve this Alexis implemented three significant design changes to the ‘regular’ big bust bras on the market.
Jessica designed her range named ¿With Love Jess’ for the brand in 2011
Firstly, Alexis Smith bras have a thin light weight wire for support – research found that thick heavy underwire would often irritate and dig into breast tissue.
Secondly, Alexis Smith bras are designed with slightly more coverage on the cup than a half cup bra but a lower cut than an average plunge bra to give a fantastic sexy shape and great cleavage for larger breasts and thirdly Alexis’ bras have thin shoulder straps and two hook fastenings on all designs for sexy support.
The range of bras give a fantastic plunge for top-heavy women
2011 saw Alexis Smith lingerie reach new heights as TOWIE star Jessica Wright became the face of the brand and designed and exclusive lingerie range named ‘With Love Jess.’
This success has only continued and amplified and 2012 has seen an endless list of celebrity fans including the likes of Chelsea Healey, Jessica Jane Clement and the cast of TOWIE.
Beautiful, fashionable, affordable and most importantly supportive – Alexis Smith lingerie starts from £15.99 for briefs and bras starting from £29.99 – all are available from the Alexis Smith Official Website www.alexissmith.eu.
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I wish she would just go away
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Yet again another company that makes promises of filling a gap in the market and doesn’t deliver. I am an all natural 32h and find it near impossible to find anything nice to wear that doesn’t resemble a nursing bra. Please sit up and take notice and address the actual gap and not follow all the other bra makers that only make bras up to a G cup.- fee, west midlands, 16/7/2012 18:08
Go to Bravissmo, I worked there few years ago and I know they have have bras in a 32H..they go up to JJ!
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For years I’ve struggled with my natural 30ff size and found Freya who start at 28 – yes there is a gap in the Market but judging from the comments even this site isn’t truly capturing this then! I’ve thought for ages if I struggle how are all these women coping who have had surgery!
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Can’t stand her!!!
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Im a size 12 with 32FF, just checked the website, they don’t do my size………..
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I wish she would just go away
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Not that great! Just been on her website, smallest back size is a 30. What do you do if your a 28ff? Loads of places stock 30′s so god know what gap she’s filling!
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rg, London, 16/07/2012 02:42 PM
As a 32e I’d say it’s mostly for support, I know that in a soft cup I really wouldn’t feel as supported as when in a tshirt style, especially at work. That’s my guess anyway!
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whilst i agree there are indeed smaller built girls with bigger cup sizes, of which i am one, jessica wright is totally the wrong person for the campaign because, as many have pointed out: SHE’S HAD A BOOB JOB. i have no issues with plastic surgery – people can do what they want with their own body, but you can’t go and enhance your breasts surgically and then moan there are no bras that fit you! if you were born as such then that’s a different story.
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In other words: Jess wright models underwear for girls with boob jobs
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Heidi Klum Strips Down to Skimpy Lingerie for
July 16, 2012 by admin
Filed under Latest Lingerie News
Make it work indeed!
Project Runway‘s 10th season premieres July 19 on Lifetime, and before host Heidi Klum Auf Wiedersehens the first designer, she’s stripping down for a hot new promo.
In the clip above, Klum, 38, flaunts her incredibly fit figure in skimpy black lingerie accessorized with black strappy heels and bombshell waves. Adding to the scene’s edgy appeal? Klum’s nearly naked bod is surrounded by hundreds of scissors, playing off Runway‘s fashion design theme.
PHOTOS: Heidi’s amazing body evolution
The racy ad campaign follows that of Project Runway season nine, where Klum went completely nude — save for a pink necktie — to promote her series.
PHOTOS: Celebs who’ve posed nude
A mom of four, Klum — who split from Seal in January — admits that bouncing back after having children can be a daunting task, only made harder with age.
“Everything changes when you get older. It was different when I was 31 with the first one. Now, being 36 with the fourth one [daughter Lou], it’s different.” she told Us Weekly in 2009. “For me, it always works to get back into it immediately. I think that if you wait too long, it kind of sticks on and it stays there forever. I have to be motivated.”
VIDEO: Heidi’s chic Project Runway style
Project Runway premieres its 10th season Thursday, July 19 at 9 p.m. (EST) on Lifetime.