Baci Lingerie Reports Success at ANME Founders Show

SHERMAN OAKS, Calif. — Baci Lingerie reported that it concluded a successful appearance at the 2012 ANME Founders Show in Burbank, Calif.

The Baci booth was consistently crowded with lines to meet with the sales team. Baci’s Lash Bar provided an added bit of glamour to the show, as attendees were treated to eyelashes applied by a skilled beautician.

The show also marked the debut of Baci’s new Dreams collection of bedroom costumes.

“The show was a complete success for Baci Lingerie,” said Alicia Sinclair, Baci Lingerie USA national sales director. “We are so pleased to have had the opportunity to meet with both new and old friends, show off our new Dreams collection, and treat the attendees to our Baci lashes. A big ‘thank you’ to all who came to see us. We are already planning some fun things for the next show.”

The Dreams collection drew extensive praise and record orders from attending retailers.

“We love Baci!” said Miranda Marshall, owner of Guilty Pleasures in Charleston, S.C. ”The new Dreams line is great! It’s fun, flirty, and reasonably priced. It will do extremely well with our customers.”

The collection contains erotic bedroom costumes ranging from naughty maids to sexy schoolgirls. Featuring Baci’s renowned style and quality, the collection is designed to vitalize the role-playing experience.

Baci’s Lash Bar and overall booth drew equal acclaim from ANME attendees.

Miranda Marshall said, “Baci’s ANME eyelash bar was a great idea. People were waiting in line for hours to get a pair. Once you see the lashes, you immediately want to own your own, which is why all our employees wear Baci lashes when we do events in the store.”

Déjà Vu manager/buyer Megan Swartz said, “Despite ANME being a toy show, we found Baci to be the number one booth to visit. Between meetings and the lash bar, it was hard to get in the booth, and I definitely recommend setting an appointment for the January show, as these reps were busy non-stop.”

During ANME, Baci’s sales team introduced attendees to the Dreams collection and lashes, as well as Baci’s Black Label and recently expanded White Label. Sales coordinator Tori Dejkong said, “We are glad to have been part of the show. Although we were located in the very far end corner of the ballroom, the small and cozy booth was packed with support and love from new and familiar faces. We cannot wait for the ANME in January next year.”

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Put Away Your Push-Up Bras: Softer Lingerie Silhouettes Are Having a Moment

Agent Provocateur’s spring campaign, which stars the French actress Mylène Jampanoï, was inspired by erotic films of the ’70s like “Emmanuelle” and “The Story of O.”

Today’s edition of WWD is devoted largely to intimates—style trends in lingerie, best-sellers across the country, etc.—and one trend that popped up in several articles is the movement toward a softer, ’70s-inspired silhouette. It appears that triangle bras, sheer fabrics and a natural-looking silhouette are making a comeback, with European brands like Agent Provocateur, Eres, Bodas, and Yasmine Eslami reporting strong sales of softer and less-constructed silhouettes.

WWD remains remain speculative on the reasons why—they suggest everything from a feminist zeitgeist shift to the recession and the Olympics as possible factors—but the trend seems to be wide reaching. Sarah Shotton, creative director of Agent Provocateur, said that among the bestsellers this season have been the triangle bras that give a teardrop shape and separate the breasts rather than push them together.

Bra and panty sets from Lou Lingerie and Deborah Marquit, via WWD

Shotton said she was inspired by issues of Playboy from the 1970s, with their soft-focus images and models who were “natural-looking shape and no fake boobs,” for the brand’s spring campaign. “A little wibble-wobble can be very sexy,” she told WWD.

Other trends to keep an eye out for are brights and high-waisted panties, like the styles above from Lou Lingerie and Deborah Marquit.

That is, of course, until next season when manufacturers have a chance to catch up with pop culture and Fifty Shade of Grey will wreak its inevitable havoc upon the lingerie market.

· Natural Wonders: Seventies Looks Making a Comeback in Intimates [WWD]
· The 12 Lingerie Sites You Should Bookmark Now [Racked]
· Katy Perry’s Spinning Lollipop Bra Dubbed “Pop’s Most Dangerous” [Racked]

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