The best women-founded lingerie brands for people who want to avoid Vi

And who better to design lingerie for curves and versatility than the women wearing them? Whether you’re prepping for February 14 or looking for your new go-to, these femme-identifying founders use smart design, eco-friendly fabrics, and real women’s bodies to upgrade your underwear drawer.

River Left Sleepwear
Founded by former industrial designer Alessandra Corona, River Left Sleepwear creates chic, simplistic shifts and slips that are too pretty to tuck away for the evening. Named for the Seine’s left bank, the brand uses silk fabric processed with a Bluesign-Certified Dyehouse (meaning chemical-free), resulting in super soft, ethically made, washable attire in flattering, figure-friendly silhouettes. 

Liberté
Sophisticated and size-inclusive, Liberté’s premium separates are made to be beautiful and comfortable. Former curve model Amber Tolliver created her brand in 2019, inspired by the lack of options as a 32E-bra-size shopper. Tolliver’s intricate Italian lace and sheer panel bras and panties are definitely bold but designed with everyday wear in mind—with details such as inverted seams for more comfortable wear, strategically designed cups to encourage a natural shape, and wide no-dig waistbands.  

Mary Young 
Wire-, padding- and restriction-free, Mary Young’s eponymous lingerie collection is a celebration of curves. The Canadian brand uses stretchy, seasonless fabrics—most items are made from Oeko-Tex certified bamboo rayon—and ethical production practices to create outrageously sexy but totally effortless bras, panties, and bodysuits. Separates borrow from classic shapes with a cheeky twist—hip-high bikinis, backless day-to-night bodysuits, and sheer mesh bralettes with corset seaming.

Negative Underwear
Lauren Schwab and Marissa Vosper’s Negative Underwear lets your body do the talking, pairing streamlined separates with daringly dainty fabrics. The brand leans into the “look good, feel good” mentality, creating comfortable, easy-to-wear bras, underwear, and sleep apparel that’s minimalist and stylish. Their collection is free of wires and padding and made from stretchy, silky Belgian power micro-mesh or cotton, earning them the title of the only WFH bras you’ll need in the near future. 

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Valentine’s Day lingerie for everyone

Everyone’s definition of sexy is different: For some, it means showing as much skin as possible. And for others, it just means feeling confident no matter what you’re wearing (or not). Still, if your version of the perfect Valentine’s Day includes lingerie, you want to feel your best in it.

If you’re looking to invest in some new intimates for the occasion this year, rest assured there are tons of romantic options on the market no matter your style. And really, there’s no better way to celebrate the holiday than treating yourself to something nice — and the best lingerie for Valentine’s Day is the type that makes you feel, well, amazing.

Ahead, find 23 ways to upgrade your lingerie drawer no matter your size, style, budget or relationship status. Looking for more V-Day gift ideas? Check out our favorite Valentine’s Day heartfelt gifts, gifts for her, gifts for him, gifts for kids, Nordstrom gifts, gifts for pets and guide to flower delivery.

The Long-Lined Lace Bralette ($35; wearlively.com)

Lively’s Long-Line Bralette is the perfect pick if you’re not into lingerie but still want to feel sexy. One reviewer calls it “the trifecta,” thanks to its “comfort, beauty and support all in a bralette.”

Ann Summers Cherryann Lace Trim Satin Chemise ($32; asos.com)

Equal parts playful and sexy, this lace-trim chemise is great for anyone looking for a comfortable lingerie option.

Skims Cotton Jersey Dipped Thong ($16; nordstrom.com or $18; skims.com)

Available in up to a size 4X, Skims’ breathable cotton thong is meant to sit high on the hips for a nostalgic, sexy vibe.

The Lace High-Waist Bikini ($10; wearlively.com)

Give your go-to undies a lacy upgrade with this affordable high-waisted style from Lively.

Oh La La Cheri Valentine Soft Cup Babydoll Chemise G-String Thong ($46; nordstrom.com)

Reviewers call this babydoll chemise, which runs true to size, “well made and surprisingly comfy to wear.” Another says it made her “feel super confident and sexy.” It’s available in plus sizes as well.

Thistle Spire Sidney Velvet Keyhole Thong ($32; nordstrom.com)

A thong with a double-front cutout screams sex appeal — but the subtle stretch of the material makes it comfortable enough to wear on days other than Valentine’s Day.

Thirdlove 24/7 Lace Contour Plunge Bra ($70; thirdlove.com)

If you’re looking for a bra that you can get major use out of even after Valentine’s Day is over, this Thirdlove style is it. (More than 2,700 5-star reviews agree.)

Stretch Velvet Plunge Bra ($42; skims.com)

We love a velvet lingerie moment, and this plunge bra seems so comfy for a low-key night. Naturally it has a matching thong too.

Thirdlove Lace High Brief ($28; thirdlove.com)

Reviewers say this high-waisted brief won’t ride up — and that it’s “so comfortable, soft and smooth.”

Fleur Du Mal Lace-Up Cheeky ($65; fleurdumal.com)

Add just a little something extra with this lace-up back panty with a very cheeky cutout.

Asos Design Soft Rib Pajama Short ($20; asos.com)

Who says sexy lingerie has to mean baring almost everything? Sometimes a boxer-inspired bottom is the sexiest of all.

Parade Re:Play High-Rise Brief ($10; yourparade.com)

The sheer side panels on these high-waisted briefs offer the perfect amount of peekaboo coverage.

Wolford Satin Garter Belt ($105; barenecessities.com)

Wolford’s satin stocking garter belt is made from luxe-feeling laser-cut nylon with a touch of elastane for just the right amount of stretch.

Bowery Lace Demi Bra ($117; liberte.co)

A pretty lace bra that can be worn well past Valentine’s Day, and it’s got its own matching thong and hipster too. Even better? With the code CNN15, Underscored readers can score 15% off their entire purchase.

Tosca Demi Underwire Bra ($125.50; cosabella.com)

Available in sizes up to a 36D, this underwire bra features red-and-pink lace all over, and there’s of course a matching thong too.

Superdown Brooklyn Slip ($48; revolve.com)

Wear this side-slit slip at night, then layer it atop a jeans-and-tee outfit well after V-Day.

Kat The Label Cindy Camisole ($69; revolve.com)

This white camisole set is equal parts saccharine and sexy, thanks to the lace paneling and button-front top.

Bethanie Full Cup Underwire Bra ($180; agentprovocateur.com)

This romantic underwire bra is available up to a size 36E and has its own matching thong too.

Bow Embroidery Bodysuit ($245; fleurdumal.com)

A bodysuit that was practically made for V-Day, with pink mesh, red trim and tiny bow embroidery all over. How sweet.

Hanky Panky After Midnight Racy Keyhole Bodysuit ($88; revolve.com)

This cheetah-patterned bodysuit has adjustable shoulder straps for comfort, front bows for flair and an open bottom for, well, easy access.

Edenn Bodysuit ($149; originally $505; agentprovocateur.com)

If white lingerie feels too reminiscent of bridalwear, opt for a soft blush pink instead.

Pretty Flowers Babydoll ($65; intimissimi.com)

This babydoll chemise makes for the perfect cover-up. Whether or not you wear anything underneath, though, is up to you.

B’Tempted by Wacoal Lace Kiss Chemise ($35; barenecessities.com)

Looking for something with a little more coverage? This wine-color chemise’s elegant lace design offers a touch of sheer sophistication.

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