Canada’s leading lingerie retailer opens in Georgia – La Vie en …
June 23, 2012 by admin
Filed under Latest Lingerie News
MONTREAL, June 20, 2012 /CNW Telbec/ – La Vie en Rose Inc. announces its
latest store opening at Uptown Tbilisi in Tbilisi, Georgia, the
company’s first boutique in the country. This marks La Vie en Rose’s 58th international store opening.
“We recently unveiled our new concept store at Uptown Tbilisi, where we
are certain Georgian women will appreciate our offering,” says François
Roberge, President and CEO of La Vie en Rose. “Thanks to a solid
partnership, we are thrilled to enter this exciting new market.” La Vie
en Rose’s new concept store carries on the brand’s classic and
sophisticated design by combining soft colors and satin finishes with
dark rich wood pieces.
Canada’s premier lingerie retailer also plans on expanding in the United
Arab Emirates and Kazakhstan. By Fall 2012, La Vie en Rose will add to
its multiple existing locations, for a total of 7 boutiques in the UAE
and two in Kazakhstan. “In addition to opening in new markets, our
development strategy is to expand within familiar territory where we
have presence and an established clientele,” adds François Roberge.
Since 2004, over 55 international La Vie en Rose boutiques have
flourished in 9 countries. Georgia joins Saudi Arabia, Lebanon, the
United Arab Emirates, Jordan, Egypt, Kuwait, Kazakhstan and Algeria on
the company’s growing list of openings outside of Canada.
La Vie en Rose is the leading Canadian specialty lingerie retailer. The
brand caters to all women aged 25-45, and evokes natural beauty,
confident sophistication, and sensual passion. Known as bra
specialists, La Vie en Rose also offers a range of lingerie, sleepwear,
loungewear, and swimwear. Acquired in 1996 by President and CEO
François Roberge, the chain now counts over 155 boutiques in Canada,
including three concept stores: La Vie en Rose, La Vie en Rose Aqua,
and La Vie en Rose Outlet. Headquartered in Montreal, La Vie en Rose is
a true Canadian success story and continues its expansion on a global
scale.
SOURCE La Vie en Rose
Image with caption: “La Vie en Rose International Boutique at Uptown Tbilisi in Georgia. (CNW Group/La Vie en Rose)”. Image available at: http://photos.newswire.ca/images/download/20120620_C2755_PHOTO_EN_15368.jpg
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