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British Airways Plans Perfect Days through Facebook App

August 30, 2011 by  
Filed under Choosing Lingerie

Premier airline British Airways has released a new Facebook app that allows its users to plan the perfect day in a wide variety of holiday destinations around the world.

The principle is that users who have already been on city breaks and holidays to the likes of New York, San Francisco, the Caribbean, Rio de Janeiro and Madrid will help people who are deciding where to go by positing tips, hints and personal experiences based on their own travels. Then everyone who uses the app will have some valuable insight into what to expect from a great selection of destinations.

Tip-giving isn’t just limited to BA passengers, the staff will also be getting involved, added their considerable knowledge and expertise to help users find their ideal holiday break. The app will feature tips sorted into different themes that cover the shopping, dining out, entertainment and all the other essential areas of a good holiday destination.

Digital marketing innovation manager Richard Bowden said that he was looking forward to getting feedback on this trial version of the app. The release of Perfect Days has shown that BA is more focused than ever before on establishing a dialogue with its customers by encouraging them to share their holiday experiences through social media.

As more people contribute their findings through the app, Perfect Days will grow to include real holidaymakers’ opinions and tips on how to get the most out of holidays to the USA, France, Egypt, the Caribbean, Italy, Spain, Turkey, Greece, Brazil, India and many more locations.

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