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Banned by Nutella, shunned in the street: Meet 5-year-old Isis

November 28, 2015 by  
Filed under Choosing Lingerie

But Nutella blocked it, despite claiming the personalised labels were intended to be a “fun and joyful” campaign, while the store in Australia told the Taylors that the ban was down to protocol.

Ferrero Australia, Nutella’s parent company, stood by the company position when the rang Ms Taylor.

Ms Taylor: “I’m really quite upset by this.

“You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”

In a statement, Ferrero Australia confirmed the label in question was not approved for printing due to its sensitive nature.

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