Nissan to Unveil Spanish-Language Facebook Page and Host Latino Social Media …
July 23, 2011 by admin
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WASHINGTON, July 22, 2011 /PRNewswire/ — Nissan Americas will unveil its Spanish-language Facebook page tomorrow at the National Council of La Raza (NCLR) Annual Conference, reinforcing its commitment to the Hispanic community and its long-standing relationship with NCLR. NCLR Family Expo attendees will be among the first to experience the Nissan’s latest social media effort, which will offer Spanish-language information on Nissan’s vehicles and provide the Latino community with a forum to express themselves and embrace their diversity. The site will be available at https://www.facebook.com/nissanespanol.
(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )
“Research shows that Latinos – who make up a rapidly growing demographic segment with a high proportion of young people – are using social media to find their voice and engage with consumer brands,” said Erich Marx, Nissan’s director of Interactive Social Media Marketing. “At Nissan, we recognize how important social media has become within the Hispanic community and view our Spanish-language presence on Facebook as a critical channel for connecting with the Latino community.”
At the conference, Nissan also is a sponsor of NCLR’s Lideres Summit and, as part of the Summit, will conduct a workshop on social media aimed at helping students age 14-25 to better understand and prepare for career opportunities in social media marketing. The workshop will feature experts from Nissan and the company’s social media and Hispanic ad agencies, TBWA Chiat/Day, Team Ignition and Impacto, who will emphasize the skills students will need to be competitive in an evolving market environment. NCLR’s Lideres Initiative is a national program designed to create opportunities for Latino youth to elevate their influence as leaders in the United States. More details about the Lideres Summit are available at http://lideres.nclr.org/section/events/lideres_summit1/2011_summitagenda.
“It is great to be working with Nissan and NCLR; who are both very proactive in bringing a greater voice to the Latino community,” said Victoria Negrete, CEO at Impacto, Nissan’s Hispanic PR agency. “We invite everyone to come join NCLR and Nissan at the conference, and learn more about the issues and opportunities that are important to U.S. Latinos.”
About Nissan Americas
In the Americas, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.
About Nissan
Nissan Motor Co., Ltd., Japan‘s second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.
For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.
About National Council of La Raza
The National Council of La Raza (NCLR) — the largest national Hispanic civil rights and advocacy organization in the United States — works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas — assets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. Please visit www.NCLR.org
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The Google+ Debate: Do We Really Need Another Social Network?
July 22, 2011 by admin
Filed under Lingerie Events
While Mark Zuckerberg was the first social-media kingpin to generate some buzz on Google+ — quickly becoming the new service’s most popular user — other entrepreneurs in the space are starting to weigh in on the newest kid on the block. And the question at hand, it seems, is this: With Facebook topping 750 million users worldwide, Twitter still a scrappy favorite and LinkedIn fresh off a wildly successful IPO, does the world really need another social network?
It depends who you ask.
Jeff Weiner, the CEO of LinkedIn, which reached 100 million users in March, is among the most skeptical. “Nobody has any free time,” he said at a Churchill Club event this week. “Unlike social platforms and TV, which can coexist, you don’t see people using Twitter while they’re using Facebook, or using Facebook while they’re using LinkedIn.”
Weiner noted that while people use LinkedIn for work, Facebook for personal life and Twitter for public microblogging, “You introduce Google+, where am I going to spend that next minute or hour of my discretionary time? I have no more time.”
It’s a question time-strapped, social-savvy business owners are also asking themselves.
However, in a TechCrunch guest post, Myspace founder Tom Anderson had the opposite reaction, writing, “I want to see more distinct networks thrive. I don’t think social networking is a zero sum game. I suspect that people believe that social networking is a ‘winner take all’ endeavor, because they mistakenly assume people ‘left MySpace for Facebook.’ Facebook didn’t kill Myspace; MySpace ‘committed suicide’ through continual mismanagement … Anyway, I love using G+ and Facebook.”
Although Twitter co-founder Jack Dorsey hasn’t made a public statement about his new competition, insiders speculated about whether his recent dismissal of four key product managers was due to their affiliation with the previous Twitter regime, major management problems or the newly heated competition from Google+. Tech blogger Robert Scoble wrote, “Google+ is really showing how bad the product team at Twitter has been doing,” adding, “It’s criminal how they’ve ignored things like lists. Google has simply outclassed Twitter on that front and it’s a shame because Twitter had such a large lead and could have turned its system into something magical.”
Meanwhile, Twitter executive Dick Costolo stated at the Fortune Brainstorm Tech conference on Tuesday that approximately 400 million people visit Twitter every day, sending out 1 billion tweets every five days, while implying that Google+ is very much in their “side-view mirror.” “Google is a powerful global company, and I fully believe that they will leverage their tremendous reach to pull people into this experience, and they’re already doing that,” he said.
“So, the way you have to think about that as a company operating in that space is you need to focus on your own goals, right?”
“You have to pay attention to the competitive landscape and understand what’s going on, and not just what’s going on but how your competitors are doing things and why they’re doing things,” he added. “So, we’re going to offer simplicity in a world of complexity, focus on our goal, while we understand what everyone else is doing.”
As for Zuckerberg, he has been keeping a low profile about his high-profile Google+ account. When people began speculating about whether his Google+ page was real, he texted Scoble, “Why are people so surprised that I’d have a Google account?”
As of now, he’s one of the more than 10 million users who have joined the invitation-only Google+ so far, which is already generating more than 1 billion items shared per day.