Why Facebook’s Friends May Fade
July 23, 2011 by admin
Filed under Latest Lingerie News
This won’t come as welcome news to the folks at Facebook, but its customer-satisfaction ratings aren’t much to boast about.
Among its social-media peers, Facebook landed at the bottom of the keeping customers-happy list, according to the 2011 American Customer Satisfaction Index E-Business Report. With a score of 66 out of 100, only airlines, subscription TV and newspapers fared less favorably with consumers.
If you’re unfamiliar with it, the ACSI E-Business Report enables businesses to track customer satisfaction in three categories: social media, portals and search engines, and online news. And — as in last year’s report — social media sites continue to be the redheaded stepchild when it comes to e-businesses that maintain consumer satisfaction rankings. The category earned a paltry 70 score out of 100.
While Facebook remains at the bottom of the heap, the social-networking utility did actually make a modest 3 percent gain over last year’s score of 64. ACIS surmises that Facebook’s size domination might be a factor in the improved figures. After all, Facebook is approaching one billion users. Wikipedia and YouTube scored 78 and 74 in the latest report, respectively.
So what does this mean for you and your business?
In my experience, consumer dissatisfaction with e-businesses comes from user concerns about their privacy and security. They also appreciate when businesses understand the difference between social networking and social selling — generally, consumers don’t like hearing a sales pitch when they’re not expecting it.
Keeping these and other concerns you’re aware of in mind when developing and executing your business-communications strategy is key. And it’s more important now than ever. If you’re old enough to remember when email first emerged and then evolved as a marketing tool, you’ll recall that similar concerns surrounding spam, phishing, viruses and formatting plagued consumers right from the get-go. My thinking is that as email evolved to include certain protections and standards, so too will social media-related platforms, but only you — the business owner — can set the tone surrounding the proper mix of social networking and social selling.
Even though Facebook remains the dominant player in the social-media spectrum, the ACSI study does suggest that they may need to worry, as users have few other choices for social interaction. In particular, the recent launch of Google+, a social networking platform that boasts an enticing video-conferencing feature, among other things, is expected to give Facebook a run for its money.
And, since Google routinely scores at the top of the ACSI report in the search engine and portals category — climbing to an astounding 83 rating in customer satisfaction this year — a continued poor showing by Facebook could give Google the leverage it needs to topple the social-networking giant.
Do you think Google+ will knock Facebook off its perch? Leave a comment and let us know.
Share and Enjoy
Facebook regulation ‘simply won’t work’
July 23, 2011 by admin
Filed under Lingerie Events
Updated
Parents currently do not have a direct legal right to access their children’s Facebook accounts.
The use of Facebook by children is again being thrown under the spotlight, with an expert warning the Government to avoid regulating the social networking site.
The nation’s attorney-generals gathered in Adelaide for the second day on Friday to discuss the legal right for parents to check on their children’s accounts.
Changes to privacy laws as well as the classification of online games in Australia were at the top of the agenda.
An options paper considered by the attorneys-general also discusses whether Facebook should raise the user age limit from 13+ to 18+, while requiring proof of age to sign up.
Parents currently do not have a direct legal right to access their children’s Facebook accounts.
Federal Attorney-General Robert McClelland says concerns about young children posting inappropriate content on Facebook is a legitimate issue, although making concrete legislative changes would be difficult.
But senior lecturer Peter Black, who specialises in internet law at Queensland’s University of Technology, says a “heavy-handed legislative response” is not the answer.
He says there are real problems associated with going down a path of legally forcing children to make Facebook accounts available to their parents.
“For a start, it becomes quite tricky technically to be able to do that, and then I also think there are legitimate privacy concerns there,” Mr Black said.
He says to counter the “moral panic” surrounding social media sites such as Facebook, teenagers and parents should instead be familiarising themselves with the platform in a safe and appropriate way.
Mr Black says the real risk in legislating Facebook would be that the site would simply withdraw from the Australian market, rather than complying with a scheme the Government introduces.
“I would have thought that the Federal Government and the state governments would have been cautious about imposing additional regulatory burdens upon IT companies and platforms in Australia,” he said.
“It might just be easier for those companies to move out of Australia and not provide access [to the public], which would obviously be a detriment to Australia’s online culture.
“It just seems to me to be fraught with risks and problems when there’s very little benefit from going down this particular path in the first place.”
And he says any age restriction placed on Facebook would probably be very easy for children to bypass.
“The time and the money would be better off spent raising awareness so that children, teenagers, adults and parents are aware of the risks and know how to protect themselves,” he said.
“It’s the same argument we’ve been having in this country for the last several years with the proposed internet filter.
“Any sort of filter or system like this, in addition to the free speech concerns, simply isn’t going to work.”
social-media,
internet-culture,
information-and-communication,
law-crime-and-justice,
federal-government,
australia
First posted
-
Print
-
Email this -
Permalink
-