StreamSend Launches StreamSend Share

Multiplies Email Campaign Results with New Social Media Features

SACRAMENTO, Calif.–(BUSINESS WIRE)–StreamSend,
a leading email
marketing service provider, is offering businesses a better way to
reach customers and prospects with their email messages by today
launching StreamSend
Share – a suite of three new social marketing tools that deliver
those messages to the inbox and beyond, into a continually growing
social network of loyal followers and subscribers.

“The email-social connection StreamSend Share can help you make
with existing and new customers represents an unprecedented opportunity:
delivering messages that gain momentum to keep reaching more interested
subscribers while you track all that delivery to email smarter every
time.”

Follow StreamSend on Twitter: http://www.twitter.com/streamsend
Tweet
this: Try a free trial with StreamSend Share at http://bit.ly/qRG5Kp

1. Free Wall Tabs

StreamSend’s Free Custom Wall Tab for Facebook pages lets a
business automatically create and make a Facebook page in a single
keystroke using the email templates from StreamSend’s library or with
their easy-to-use editor to make a coupon, email newsletter, or offer.
Multiple Fan pages and multiple wall tabs are supported.

2. Social Share Bar on Emails

StreamSend’s Social Share Bar can be put on any email message
automatically, letting businesses share their email messages on
Facebook, Linked-In and Twitter. Followers can easily read, like,
re-tweet and share those messages, multiplying delivery performance
while supplying delivery statistics every step of the way. These
features unlock the opportunity to reach customers and prospects on a
whole new level as recipients share valuable messages with their
established relationships.

3. StreamSend Share APP – Multiply
Sharing

This is StreamSend’s powerful share button that you drag and drop
onto your browser bar. From there, you can share any URL just by
clicking on it and checking off which multiple fan pages you want to
share it to. Businesses can get their message out in seconds, easier
than ever before. They can also easily keep their brand fresh on their
pages with regular postings.

This breakthrough, free sharing tool lets message recipients easily
share to multiple Facebook Fan pages. The result? Message delivery
multiplies that much faster, and since it is being shared with online
“friends,” the social opt-in rate is much higher. The same, original
message is delivered to more people who are more likely to accept it and
become a subscriber.

“StreamSend Share is helping to activate our marketing and social
presence,” said David Saykally, director of I
Support Farmers Markets. “They are bringing social media fan pages,
sharing and email marketing communication tools to our advocacy audience
of over 78,000 Facebook fans, supporting over 6100 farmers markets and
10,000 local farmers.”

Bottom Line: Build Business on Facebook

With these new StreamSend Share features, senders can use
StreamSend templates to create one message that goes to the inbox, is
posted up on a wall tab, then goes viral as recipients re-post and share
the message to key social sites, blogs and other social media. They can
also be pasted on the templates right into blogs where they track
clicks. It’s a landing welcome page businesses can mail – and a coupon
that clicks-through to make a sale.

Bottom Line: Track It All and Build Your List

Unlike many other Facebook business pages, StreamSend has designed these
features for the non-technical user, while also delivering highly
targeted email marketing. This resource tracks the clicks and shares,
just like an email marketing piece. Whether the message travels to
inbox, social sites or blogs, whoever receives it and whatever action
they take becomes a businesses’ “social intelligence” as all of those
statistics return for inspection and are put to work optimizing the next
campaign for maximum response.

“It’s time for businesses to start thinking outside the inbox and take
advantage of the huge potential that email plus social marketing
represents,” said Dan Forootan, president of StreamSend Email Marketing.
“The email-social connection StreamSend Share can help you make
with existing and new customers represents an unprecedented opportunity:
delivering messages that gain momentum to keep reaching more interested
subscribers while you track all that delivery to email smarter every
time.”

Check out Dan Forootan’s video on StreamSend Share at http://db.tt/VsqzNYq.

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email
marketing software solution designed to help businesses make the
most of their time and money when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans and also has strong
private-label and affiliate programs. Started in 1998, StreamSend is a
leader in Email Marketing.

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Google Plus | The Good, The Bad, The Potential

Jill MacEachern, owner of Express Yourself Marketing, began working as a marketing and business planning consultant four years ago.  Jill received her Business Administration degree from the University of Prince Edward Island with an emphasis on Cooperative Education.  Three years ago, Jill began to offer services as a social media strategist.  She started off in the tourism industry, and within 2 years, firms from the printing industry, nonprofit industry, health industry, and the entertainment industry have been trying to book her services.

I’ve been asking a few others in the internet marketing industry what the response is to Google+, and so far it’s been very low.  The publicity for the social media network has been insanely large, but users are timid about investing their time into it.

With social media management services like Facebook, Twitter, YouTube, and LinkedIn there’s definitely a trust issue.  Express Yourself Marketing is always looking for new and creative ways to boost our services provided to our client’s, but we choose those new internet marketing methods based on the success others have had and unfortunately, Google+ is so fresh, no one has had any success yet.

The other issue Google+ has to face is their targeted demographic group.  Who will be their average user?  For our B2B clients, we use LinkedIn as the main social media avenue so as a social media marketing firm, we need to choose social media networks that is going to successfully reach our client’s target market.  We have no idea yet who the average user will be for Google+ so we don’t know which businesses will benefit from the network yet.

It’s no secret that Google Buzz was a bit of a flop (mainly due to privacy issues).  Google Buzz was attempting to jump into the Twitter-like world; however, they missed the boat.  Now Google+ may actually have a great shot at jumping into the social media world.  The launch is being handled much differently than Google Buzz; Google+ is being operated on an invitation only basis until all the tweaks have been worked out. It’s a great idea, avoiding all the negative publicity and allowing them time to perfect their platform.

As large and popular as Google is as a corporation, they have made major internet software and marketing errors that have not only cost them a large amount of funding and time.  After the flop of Google Buzz and Google Wave, Google+ has to be a success in order for Google to prove themselves as the internet king.  If Google+ makes it’s way as a leader into the social media marketing community, Google will be able to re-establish itself in the internet community as a major power, yet again.

The platform seems very solid, but I wouldn’t go so far as to say that it’s going to crush Facebook, Twitter, YouTube, or LinkedIn.  Google+ has a long road ahead of them to prove themselves in the social media world.

Soon they’ll be introducing brand pages for businesses to use as branding tools…but a branding tool is useless without the proper tools to analyze and report growth statistics.  Google+ is offering these brand pages with no analytical tools.  This is going to be a major factor to businesses wanting to measure their ROI.  From what I’ve gathered, Google+ will be a great collaborative tool for teams; however, there is no talk about adding Google Docs?  Very strange as Google Docs is a collaboration tool that could be used in Hangouts (video conferences).

Once Google+ grows in popularity, it has the potential to be an extremely large business to business network.  I don’t think it’s going to matter how great their platform is, their biggest challenge is going to be breaking into the social media cliché.  Google+ has the potential to be large, but it will take time to develop and earn a truly worthy spot in the social media marketing community.

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