Ecommerce Dropship Tips: Social Media Marketing for Facebook

Ecommerce Dropship Tips: Social Media Marketing for Facebook

Facebook is 600 million strong and still growing, so there is no doubt that it should be one of your main platforms for social media marketing for your dropship or other ecommerce business.

Despite what some Debbie Downers and Gloomy Guses had to say a while back, social media is not just some passing fad that will be here today and gone tomorrow. It’s big, it’s real and it’s a great way to leverage the awesome power of social communities to build your brand and your dropship business.

If you aren’t already a presence on Facebook—do it now!

Click here For a FREE Social Media Marketing E-Book!

Here are some handy tips to help you with social media marketing on Facebook:

• Make sure that your content is all mobile friendly. People are on the move and more and more folks all over the world are using mobile devices to access the web, including the social sites they frequent such as Facebook. So, if your Facebook page isn’t already mobile accessible, jump into the 21st century and make it that way.

• Stay up to date and relevant with your Facebook content. If you’re clueless about what is going on in the big wide world, sign up for one of the free services that keeps you in touch with what is popular, hot and trending. If you can’t work it into your dropship stuff, so what? You don’t want to be too salesy, anyway.

• Reward your fans! If they are out there helping to promote your brand and generating some buzz for you, then show them how much you appreciate them by offering some sort of freebie. It doesn’t have to be anything big. You don’t have to give away the store. Just offer them a coupon to use on their next purchase from your dropship products, free shipping or something along those lines.

• If you are serious about acquiring fans on Facebook, have a contest! People simply love getting a chance to win something. Again, you don’t have to give away a new car or a dream homelike HGTV, just a nice prize that will motivate people to become a fan and sign up to win.

Facebook is a fantastic way to use social media marketing to build your dropship business!

If you liked this article, you may also like this one: E-Commerce Dropship Sales: How to Be a Better Social Media Marketer

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Featured Facebook Campaigns: Craftsman, Unilever & Zynga, American Express and …

Charity, branded gaming, purchase selection and free food were part of the ways brands engaged customers on Facebook this week. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.

Craftsman’s Public Park Rehab Project

Goal: Engagement, Product Purchase, Network Exposure, Charity

Core Mechanic: A photo contest that allows users to encourage their network to vote for their photo.

Method: Essentially this photo contest asks users to submit a photo of a park in their area that could use some revamping. Whichever park wins will receive a $10,000 makeover, the user who uploaded the photo will receive a set of Craftsman tools, and there will be runner-up prizes of tools as well. Once a user completes the contest entry, they may publish a story to the stream.

Impact: The Craftsman Page has 496,900 Likes so far, but the contest is not Like-gated, thus the company is losing out on potential growth to their Page with this contest. Though users must return to the Page to vote for the entries, the only real viral component of this contest is the publishing of a feed story upon entry, which is optional.

Unilever’s Lux Featured on FarmVille Chinese

Goal: Network Exposure, Product Purchase, Brand Loyalty

Core Mechanic: Unilever’s Lux brand launched a FarmVille Chinese tie-in.

Game: Within FarmVille Chinese, users will have the chance to wherein to beautify their farms with Lux limited edition beauty products. Users then are rewarded with virtual currency they can use to redeem for beauty crops inspired by the company’s products, such as a cooling mint tree, apricot or cherries.

Method: Within the game users who interact with Lux’s icon, actress Shu Qi, are rewarded for doing so. This gives users the incentive to interact with the company’s product within the game, thus making the product placement an integral part of the gaming experience.

Impact: According to AppData, FarmVille Chinese has about 850,000 MAU; thus, product placement within this app is guaranteed to reach a wide audience.

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.

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