Liquidus Launches Socialink, Showcasing Car Dealers’ Video Inventory to …

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New Liquidus Socialink for Facebook Delivers Customized, Real-time Video of Vehicle Inventory to Generate Leads, Build Shopper Engagement over the World’s Largest Social Network

CHICAGO, July 26, 2011 /PRNewswire/ — Multimedia and video marketing technology pioneer Liquidus today announced the launch of its new Socialink Facebook application that enables car dealers to deliver engaging, customized video of every vehicle in inventory to a massive audience of potential buyers over Facebook.

Leveraging the tremendous reach of Facebook of more than 750 million active users, Socialink provides an interactive, multimedia marketing opportunity for car dealerships looking to tap into a larger audience through social media. Backed by Liquidus’ turnkey video production technology platform, dealers can use Socialink to provide a more personalized shopping experience for every vehicle on their lot, enhancing Facebook buyer engagement.

“Everyone knows that Facebook is the social media powerhouse, delivering a massive audience of consumers that no other media can touch,” said Todd Holmes, president and CEO/founder of Liquidus. “Socialink lets car dealers tap into this market by extending the vehicle video browsing experience that has helped make dealership websites so popular in recent years. Not only does Socialink echo this experience, it also capitalizes on the social media phenomenon by enabling users to share their vehicle ‘Likes’ with friends.”

In addition to delivering an interactive video experience for each vehicle, including custom voiceover narration and graphic overlays, Socialink also provides complete vehicle details, CARFAX reporting, lead generation tools, dealership maps and links to related vehicles. A “Contact Dealer” form reduces friction, making it easy for consumers to connect immediately to the dealership to setup a test drive. To search for a car, users can filter dealer inventory by make and then sort by price, year or mileage to find the ride that best suits their needs.

Dealerships benefit from building stronger consumer engagement and comprehensive reporting tools that measure consumer interaction. It is the only Facebook application of its kind to utilize real-time video technology, ensuring content is always up-to-date.

“The Socialink Facebook Application is DealerActive’s go-to application for displaying the dealership’s inventory on Facebook,” said Liz Coudriet, director of production at DealerActive, a Socialink reseller that currently has 2 dealerships using the application – Keith Hawthorne Ford of Charlotte and Belmont, N.C.

“Socialink combines real-time inventory marketing with the social component to deliver a one-of-a-kind user experience for dealerships looking to get on board with the social trend,” Holmes said.

An updated version of the product will become available later this summer with iOS support for viewing on iPads and iPhones that will include a “polling” application that will leverage the social nature of Facebook to allow interactive voting from friends to gather feedback on possible vehicle purchases.

Socialink is sold to automotive dealers through Liquidus resellers such as Dealer Active, with complementary technologies Videolink and Bannerlink available through Digital Motorworks, Inc. and Comcast Spotlight, respectively. For more information about Socialink, visit http://apps.facebook.com/liquidus-socialink/ or call 312-337-9888.

About Liquidus:

Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer’s attention. Visit www.liquidus.net.

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5 Facebook Marketing Tactics that Work

Any business owner can create a Facebook page, but surprisingly few employ social media tactics that will win fans, engage customers and increase sales. Having a static, one-sided Facebook presence is antithetical to everything social media stands for.

We’ve asked marketing professionals who make their living enhancing their clients’ social media presence how business owners can get a strong return on investment on their Facebook presence.

Join the same communities your customers join – That’s the advice of Jon Bond, CEO of the social media marketing firm Big Fuel. If you own a restaurant, for example, it pays to find out where the foodies are. It could be a physical place or it could be an online community. Business owners should find these relevant communities, Bond said, but they would be wise to hold off on offering a deal right away.

“Don’t go in there to sell, go in there to join,” he said. Becoming a trusted part of a given community helps build reputation and credibility. In a crowded marketplace, these qualities are scarce and valuable.

Identify the influencers and reward them – Once a restaurateur has found the foodies in her town, she ought to find out who among them has the most authority and guarantee him a table on a busy night or offer him a discount. When a business owner identifies a group of these influencers (ideally ones who are already patronizing the business) he should do something for them.

“Have an event for them, give them some recognition. They like recognition and exclusivity,” Bond said, adding that it also pays to release something to influencers before the public has access to it.

Focus group your Facebook fans — When a business finds that a given group of Facebook fans actually uses its product, it should seek their opinion of its product offerings and marketing strategies, said Richard Laermer, CEO of RLM PR. “People are really anxious to tell you when there’s a problem, like if they dislike your advertising or think you’re growing too fast,” Laermer said. Inviting this kind of criticism might seem like an anathema to marketers (and entrepreneurs) who fear negative feedback, but Laermer said it is valuable information to take to heart.

Test, test, test – The easy adaptability of Facebook ads is something can be invaluable to small business owners. Anthony Costanzo, of Gotham Direct,  recommends small business owners learn to adapt as well.

“When we launch a Facebook campaign, we’re going to launch 10 different copy types and 10 different image types. We’re making sure that when we’re live, we have 30 different campaigns going, and we’re optimizing based on which work best,” Costanzo said.

Offer promotions – It’s a tried and true method that too few businesses are willing to employ.

“Starbucks engages people with promotions,” said Bond. He cited the coffee chain as a shining example of social media engagement. Smart entrepreneurs know that converting a prospect into a paying customer means reducing the risk associated with purchasing a new product or service. Offering a few dollars off that first purchase, or presenting a bundle of products as a sweepstakes prize is enough to convince many timid consumers to give your business a try.

• 5 Companies That Rock Facebook
• Social Media Poised to Surpass Traditional Marketing
• Top 10 Ways to Advertise Locally

 

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