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July 26, 2011 04:00 AM
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Tuesday, July 26, 2011

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Growing Your Global Fan Base and Engaging Effectively on Facebook

Presenters: Ekaterina Walter, Sarah DeThomasis

When:
Tuesday, July 26, 2011 12pm ET (9am PT)
- Add this to your calendar!

Duration: 60 minutes

Cost: FREE

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Facebook is THE destination for consumers around the world and businesses have taken notice. What are you doing to reach out to your customers and optimize their interactions with your brand?

Whether you’re a B2B or B2C marketer, you need to remember one thing when planning and implementing a Facebook marketing program: it’s all about engaging people. Effective engagement produces higher organic fan growth and keeps your brand front and center in their minds. In essence, engagement equals exposure, which leads to greater rewards.

Join MarketingProfs and social media strategist Ekaterina Walter for an in-depth discussion focusing on person-to-person engagement designed to make your Facebook marketing efforts more successful and learn how you can successfully scale your global presence.

In this webcast, Ekaterina will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, you’ll learn practical tips and creative, actionable tactics you can implement today to optimize your newsfeed, foster more effective engagement, and improve your Facebook marketing efforts.

You Will Learn

• Creative customer engagement strategies and tactics using Facebook marketing
• The importance of effective engagement news feed optimization
• Actionable tips to boost your engagement and grow your fans organically
• How to use the right tools to scale your Facebook strategy globally
• How to use Facebook to increase your brand visibility

About the Sponsor

Brought to you by: 

Vitrue is a leading social media management company that provides marketers of all sizes, from global brands to local businesses, as well as agencies large and small, with the tools they need to harness the power of social media. Our solutions will help you utilize Facebook for business with the Vitrue SRM, which provides rich social media features and functionality for rapid deployment and solid infrastructure for optimal performance.

About The Presenters

Ekaterina Walter is a marketer, thinker, speaker, and connector. As social media strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for global social networking strategy and company-wide social media enablement. She is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known publications.

Sarah DeThomasis is a Strategic Services Manager at Vitrue with a diverse background in business, marketing, and social media. At Vitrue, she manages social strategy for some of the company’s most influential brands. Sarah’s relationship-centered approach to social media marketing drives the meaningful growth of a combined fan base of over 25 million fans.

Seminar Registration

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