Webtrends Announces New Social Marketing Suite
July 27, 2011 by admin
Filed under Latest Lingerie News
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Longtime analytics player Webtrends announced a social marketing suite called Webtrends Social, which is actually a revamped version of its Webtrends Apps product. The company says the suite will allow users to create and manage a Facebook presence without writing any code or integrate any other tools.
Of particular note is that Webtrends is one of the few companies with access to the invite-only Facebook Ads API, which means it will be able to create features that few if any of its competitors can replicate at this time.
Webtrends Social includes a page dashboard, wall management (including keyword filters and alerts) and tools for building and customizing branded Facebook apps. The app builder uses a drag-and-drop UI design to enable marketers to create apps without coding.
And of course it will feature analytics, based on data gathered from the Graph API, Insights API and the Ad API. The analytics will also track apps and campaigns.
Webtrends Social is a freemium product. The free version includes one Facebook page and one app. The mid-tier version, for companies with fewer than 100,000 fans, costs $250 a month. Webtrends did not disclose enterprise pricing.
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Longtime analytics player Webtrends announced a social marketing suite called Webtrends Social, which is actually a revamped version of its Webtrends Apps product. The company says the suite will allow users to create and manage a Facebook presence without writing any code or integrate any other tools.nnOf particular note is that Webtrends is one of the few companies with access to the invite-only Facebook Ads API, which means it will be able to create features that few if any of its competitors can replicate at this time.
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Social Media Advertising Pays Off for Simplified Solutions’ Online Marketing …
July 27, 2011 by admin
Filed under Latest Lingerie News
Simplified Solutions, a Chicago Online Marketing Agency, demonstrates the power of social media advertising with micro targeting on Facebook, Linked-in and Youtube.
Chicago, IL (PRWEB) July 27, 2011
Simplified Solutions, an online marketing agency in Chicago, is finding great success using social media advertising campaign to drive awareness and web traffic for its diverse mix of clients. The web agency uses social media advertising to target audiences by key interests and demographics on sites like Facebook, YouTube, Linked-in, and Yelp.
Mike Wolfe, star of the hit cable TV show “American Pickers,” has created a line of branded merchandise available at his Antique Archaeology online store.
Simplified Solutions created Facebook ad campaigns during keys shopping periods, targeting fans of the show. Two thousand hits, at an average of 32 cents per click, led to a 300% increase in sales
To promote advanced degree programs for The John Marshall Law School, Simplified Solutions developed a comprehensive online marketing plan featuring Linked-In and Facebook Display Advertising campaigns that micro-target working professionals and attorneys. The program also includes a Google Adwords campaign, dynamic banners on CareerBuilder.com and presence on relevant professional association websites.
Honor Roll Online is a premier professional career services company providing its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).
Simplified Solutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or area of study ads promoted HRO’s unique value proposition and generated over 200,000 branded impressions, 15,000 site visits, and added more than 2,000 new enrollees!
Race Your Face Off, a viral marketing site for a national oil company, featured an interactive video game where consumers could download their picture, then race animated NASCAR legends Dale Earnhardt Jr., Jeff Gordon and Jimmy Johnson in a cross- country adventure The captured viral video could then be shared with friends via social media and email.
Simplified Solutions developed a multi-ad Facebook campaign to drive a 600% increase in website traffic and over 1,300 conversions in two weeks. The viral video was passed to an average of 3 friends.
Muscle Milk, the protein-enhanced performance beverage, needed some social media support for local promotions with the Chicago Cubs and local high school football teams.
Simplified Solutions used Facebook advertising to drive awareness and participation in the on-going sweepstakes, plus increase the local “friend” base in Facebook. The social ads generated 2MM impressions, 2,000 sweepstakes sign–ups and 1,000 new “likes” in two weeks.
Andres Tapia, Chief Diversity Officer Emerging Workforce Solutions Leader at Hewitt Associates, is one of the leading authorities on global diversity issues in the workplace and beyond and the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity.
Facebook advertising that targeted academics and HR professionals was used to promote books sales and speaking events.
For more information about Simplified Solutions’ social media marketing programs, contact Bill Kamper at 312-846-7669 or info(at)simplifiedsolutions(dot)biz
About Simplified Solutions
Simplified Solutions is a Chicago online marketing agency providing strategic Social Media Management, Search Engine Marketing, Online Planning, Email Marketing and Web Video production. Clients include The John Marshall Law School. American Picker’s Mike Wolfe, Young Rembrandts, Central Asia Institute, Bridgeview Banks, Power Equipment Direct, Meritus, CalSport, Smart Resources Staffing and Affiliated Resource Group.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebSocial_Media/Online_marketing/prweb8673812.htm
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