Spiceworks to Speak on “What’s Next” for Social Commerce and Marketing at …

Co-founder Jay Hallberg to Share Insights from the World’s Largest
Social Network of IT Professionals

SANTA CLARA, Calif.–(BUSINESS WIRE)–Tomorrow at the AlwaysOn
Silicon Valley Innovation Summit, Spiceworks™,
Inc. co-founder and CMO Jay Hallberg will join executives from Lithium,
Mogreet and Placecast for a panel discussion titled: “Social Commerce,
Marketing CRM – What’s Next?” The panel will explore the new ways
sellers are engaging with buyers in the social sphere.

“Social Commerce,
Marketing CRM – What’s Next?”

The 9th annual Silicon Valley Innovation Summit is a two-day gathering
of top executives, entrepreneurs, and venture capital investors
operating in the “Global Silicon Valley.” Through a powerful combination
of keynote presentations, panel debates and top company CEO showcases,
attendees get an inside look at the cutting-edge technology, business
and political trends creating the most exciting and profitable new
opportunities in the world.

 

 

 

 

 

 

Session Title:

Social Commerce, Marketing CRM – What’s Next?

 

Moderator:

Kelly Porter, Managing Director, Woodside Capital Partners

 

Panelists:

— Jay Hallberg, Co-Founder Chief Marketing Officer, Spiceworks

— Katy Keim, Chief Marketing Officer, Lithium

— Anne Bezancon, Founder and President, Placecast

— James Citron, CEO, Mogreet

 

When:

Thursday, July 28th, 2011 at 4:30PM PDT

 

Where:

Louis B. Mayer Theatre

Santa Clara University

500 El Camino Real

Santa Clara, CA 95053

 

The Spiceworks social business network enables ‘Social IT’ by combining
free network
management,
network
monitoring
and help
desk
software
with a rapidly growing and active Facebook-like community of IT
professionals. Organizations of all sizes use Spiceworks to discover,
buy and manage technology in a social way.

Recently, Spiceworks launched new social commerce capabilities,
including the Spiceworks Request
for Quote (RFQ) feature,
which makes technology purchasing easier for businesses. For more
information on Spiceworks, visit http://www.spiceworks.com.

About Spiceworks

Founded in 2006, Spiceworks™ is
the world’s largest and fastest growing social business network for IT.
By combining free IT management
software with a Facebook-like community, Spiceworks helps over 1.5
million IT professionals to discover, buy and manage $268 billion worth
of technology products and services each year. Spiceworks is
headquartered in Austin, Texas and backed by Adams Street Partners,
Tenaya Capital, Institutional Venture Partners (IVP), Austin Ventures
and Shasta Ventures. For more information visit http://www.spiceworks.com.

Follow Spiceworks on Twitter: http://twitter.com/spiceworks.
Connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.
Search for available career and networking opportunities on LinkedIn: http://www.linkedin.com/companies/spiceworks.

Spiceworks is a trademark and Voice of IT is a registered trademark of
Spiceworks, Inc. All other names may be trademarks or registered
trademarks of their respective owners.

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Nissan: Facebook may replace phone banks

SEATTLE–Consumers are changing how they look for information, and that could force Nissan North America to move operators out of phone banks and onto the Internet.

“Currently, our social media staff can handle the volume of questions and problems that are showing up on Web sites,” said Erich Marx, Nissan’s director of marketing communications, responsible for social media. But he believes the number of people asking questions on Nissan’s Facebook page or venting about a complaint could double over the next year. “We will need to rethink the staffing that we have.”

That could mean shifting some employees out of Nissan’s traditional consumer affairs operations, including its multiple toll-free call centers, so they can monitor sites such as Facebook and the Web pages for Nissan’s individual nameplates. No changes have been proposed yet.

“People are less inclined to pick up a telephone and call you for information. They don’t want to wait. They don’t want to be told that an operator will be with you shortly,” Marx said during a vehicle-launch event in Seattle. “They just want to send you an e-mail. Or they send you a text, or they post something on Facebook.”

Nissan’s small social media group tries to resolve beefs or straighten out confusion without interfering with dealer relations. It also attempts to involve Nissan’s consumer affairs staff in problems.

“There are new issues involved in this,” Marx said. “When a customer posts a problem on our Facebook page, our 260,000 fans see it. We have to handle it well.

“As a policy, we never remove a negative post. And we never ask a customer to go back and post anything after we’ve resolved the problem. But when they decide on their own to do that, that’s a great message for those 260,000 fans to see.”

(Source: Automotive News)

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