These Simple Charts Show Why Facebook Is The Future Of Marketing

If Facebook wants to justify that rumored $100 billion rumored IPO valuation, it’s going to have to build a huge advertising business. 

Right now Facebook makes money from ads because it’s so huge that marketers have to buy its ads, but it hasn’t yet “cracked the code” on a format of advertising that’s innovative and hugely profitable the way search ads ended up being for Google. 

However a report just out from comScore on how people use Facebook suggests that there’s truth to the hype. The big promise of marketing on Facebook is that a marketing message won’t just hit one person, but their friends as well. It’s that multiplier effect that gets marketers’ mouth salivating. 

Is that multiplier effect real?

The jury’s in and the answer is: yes. 

To assess that, comScore looked at the fan pages of three big brands–Starbucks, Southwest and Bing–and how being a fan or, more importantly, a friend of a fan, behaves compared to a random internet user. 

First of all, the potential of the multiplier effect is big: while Bing has 1.7 million fans, it has 232 million friends of fans, a huge potential audience.

Image: comScore

Messages on Facebook can spread from friend to friend. If my friend is a fan of Bing, he might like one of their updates and I might see it in my news feed. 

And yes, that provides marketing benefits. Friends of fans do visit brand sites much more often than the average internet user:

Image: comScore

This chart of how much friends of fans of Southwest visited speaks volumes:

Image: comScore

But it’s not enough for people to just visit your site. Do they use your product more? For Bing, the answer is yes, friends of fans search more on Bing:

Image: comScore

What does that all mean for marketers and Facebook?

For marketers it means that the promise of social media marketing–messages spreading from your targets to their friends through their social graph–is real, at least for these brands on Facebook.

For Facebook, it means that there’s money here. An active presence on Facebook provides real benefits to brands, and so that’s something they’ll value. They’ll spend more on Facebook ads to get more fans on their pages, because then their messages will spread not just to fan but to friends of fans. This means more money for Facebook.

Don’t Miss: Why Facebook Scares Apple More Than Anyone → 

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myJoblinx Facebook Application Extends Recruiters Reach

New recruiting solution integrates branded video with real-time
analytics to bring power to social media talent searches

SANTA CLARA, Calif.–(BUSINESS WIRE)–myJoblinx
Inc. today introduces a comprehensive social recruiting solution
that enables Facebook’s 750 million users to search, view, and apply for
jobs on a company’s Facebook fan page. While driving talent to
employers, myJoblinx promotes company brands with multimedia and offers
the first real-time analytics for measuring a business’ recruiting
efforts through its Facebook fan page and other social media.

“A presence on Facebook is an important part of Digital
Chocolate’s growth strategy and myJoblinx helps us promote our brand
as well as our jobs on the same platform”

myJoblinx will demonstrate its unique solution Thursday, July 28, from 8
a.m. to 4:30 p.m. during the Northern
California Human Resources Association’s staffing and talent management
conference at the San Francisco Marriott, Union Square.

A turnkey social media recruiting solution designed by recruiters for
recruiters, myJoblinx activates a customized ‘Careers’ tab on a
company’s Facebook page in mere minutes. myJoblinx can also be easily
integrated with any Applicant Tracking System (ATS) software.

“myJoblinx was designed to harness the power of social media for
recruiting from the giant, untapped pool of talent who uses Facebook,
while at the same time showcasing an employer’s brand,” said Edward
Avila, myJoblinx co-founder and chief executive officer. “Even during
difficult economic times, the war for talent continues. With myJoblinx,
recruiters have a practical application that fuels social media
recruiting with the power and usefulness it has lacked, while protecting
the users’ privacy.”

myJoblinx analytics track jobs searched, viewed, shared, and applied for
– not only via Facebook but also other social media, such as Twitter and
LinkedIn.

Several employers, including Oak
Ridge National Laboratory, Agilent
Technologies, Cloudera,
Digital
Chocolate, Intersil,
Solyndra,
and Kaazing,
as well as hundreds of job seekers, participated in myJoblinx’s beta
test, which began in January.

“We decided to partner with myJoblinx because of their flexible and
easy-to-use solution that offers the rich analytics needed to measure
ongoing results and performance of our recruiting activity on various
social media platforms,” said Joshua Scull, university and fellowship
recruiter for Oak
Ridge National Laboratory.

myJoblinx enables employers to easily integrate branded video, request
and track referrals, and create a Talent Network, which updates
automatically, to identify and communicate with potential employees who
best fit available positions.

“A presence on Facebook is an important part of Digital
Chocolate’s growth strategy and myJoblinx helps us promote our brand
as well as our jobs on the same platform,” said Jason Loia, Digital
Chocolate’s chief operating officer. “In a short period of time, we’ve
seen the value the solution brings to our overall recruiting efforts.”

On Facebook, job seekers use myJoblinx
to leverage their network and connect with companies and jobs referred
by individuals they know and trust. Unlike other social media jobs
applications, users do not need to install the myJoblinx application to
view a company’s Career tab. However, when myJoblinx is installed users
can connect to more than three million available jobs, which can be
searched by company name, job title, and other parameters. Job seekers
can also join a company’s unique Talent Network and post their resume
for recruiters to review and save, as well as leverage their connections
and request job referrals.

The myJoblinx Facebook application is built with privacy in mind and has
no access to a user’s wall posts, photo albums, messages, or other
private information. In October, myJoblinx expects to release additional
features to further unlock a user’s social graph.

To sign up as a beta user for the upcoming release, please contact us at www.myJoblinx.com/contact.

About myJoblinx Inc.

myJoblinx
is a dual-purpose Facebook application for finding talented employees
and connecting to job opportunities through social networking. Built by
recruiters, myJoblinx is an easy-to-use social recruiting tool that
leverages employees’ social connections to let businesses discover
qualified job candidates and track recruiting efforts on social media
Web sites. Job seekers use myJoblinx to connect to references and
companies as well as share job opportunities with friends. myJoblinx
Inc. is a privately held company based in Santa Clara, California.
Stay connected by ‘liking’
myJoblinx on Facebook and following myJoblinx on Twitter.

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