Google+ One Month Later: What’s Next?
July 29, 2011 by admin
Filed under Lingerie Events
Already using Google+? Follow Mashable’s Pete Cashmore for the latest about the platform’s new features, tips and tricks as well as social media and technology updates.
It’s been exactly one month since Google+ made its debut. The social network was designed to be more than just Google’s response to Facebook; it’s “an extension of Google itself,” as Google SVP Vic Gundotra told us before launch. After the failure of Google Wave and Google Buzz, Google+ is the search giant’s last best chance to grab a piece of the social-networking pie.
So one month in, how’s it doing?
Pretty well, by most accounts. Google+ has become the fastest-growing social network in history. Thanks to a fair number of positive reviews, it has acquired more than 20 million users — a phenomenal accomplishment by any standard.
At the same time, there are signs that Google+ is losing steam, and that it could have an early adopter problem.
SEE ALSO: GOOGLE+: THE COMPLETE GUIDE | VIDEOS | REVIEW
Rapid Growth
When Google+ first launched, Mashable readers had a largely positive reaction to it. Nearly 50% of respondents in our poll said they loved it, even before they played with it.
The love affair didn’t stop there, though. There was high demand for Google+ invites during the social network’s first week of existence. Facebook co-founder Mark Zuckerberg, far from shunning the rival service, quickly became Google+’s most popular user. Many of our readers even said they planned to defect from Facebook in favor of Google+.
Google+ continued to gain steam andhit 10 million users sometime around July 12. Celebrities and public figures such as William Shatner, Paris Hilton and Canadian Prime Minister Stephen Harper have embraced the service, although tech celebs like Leo Laporte and Robert Scoble remain the social network’s dominant figures.
Google+ had 20 million unique visitors on June 22, according to comScore.
Growing Pains
Google+’s ascension to the upper echelons of social networking hasn’t been entirely smooth. Its first major issue: poor handling of Google+ profiles for businesses and brands.
When the service first launched, many companies (including Mashable) rushed to create profiles. But it soon emerged that Google didn’t intend businesses to use the platform, and it asked companies to hold off on creating profiles.
Google suspended some business profiles and left others open. This inconsistent approach resulted in a firestorm of criticism from some quarters. The search giant has since accelerated the launch of Google+ business profiles, though this clearly should have been a priority from the start.
The search giant has also received some flak for a wave of suspensions last weekend surrounding the company’s “common name” policy. It suspended profiles with uncommon names in an attempt to fight spam and fake profiles. In doing so, it suspended several legitimate accounts and pseudonyms. Google has since said it is evaluating its suspension practices.
The social network’s biggest problem isn’t this kind of controversy, however; it’s finding ways to sustain growth. Traffic has dipped in the past week. Anecdotal evidence also suggests the big rush to join Google+ has passed. It’s filled with early adopters, but still lacks the mainstream audience that keeps a social network relevant.
What’s Next?
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When we first reviewed Google+, we had a positive but cautious assessment of the social network. A month later, that assessment remains unchanged.
Google+ is a solid product, but that’s to be expected from this company. The real challenge is attracting the mainstream users beyond early adopters. Getting to 20 million users might sound impressive, but it’s still a drop in the bucket compared to Facebook’s 750 million users.
That said, Google+ hasn’t even launched publicly. The tech titan hasn’t spent any time marketing Google+ to its mainstream users. Once it opens the doors, millions of people will see notifications in their Google navigation bar and be reminded that people are talking to them on Google+. And all it takes for Mom and Dad to learn about Google+ is one little link on the Google.com homepage they already visit.
Google+ is a long-term play and cannot be measured in short-term gains or losses. It’s going to be many more months until we know what place, if any, Google+ has in the social media universe.
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Embattled Assemblyman Too Busy For Government, But Not For Facebook Games!
July 29, 2011 by admin
Filed under Choosing Lingerie
Boyland, in his preferred environment?
Brooklyn Democrat State Assemblyman William Boyland, Jr. just can’t catch a break. Not only has he been indicted (along with State Senator Carl Kruger) on bribery and corruption charges, which he denies, but it now turns out that he has the worst attendance record in the assembly (he was absent for 20 of the Assembly’s 60 sessions this year). And worse? When he was doing his job it appears that he was more interested in playing CityVille on Facebook.
The Capitol newspaper in Albany went and compared Boyland’s Facebook activity with Assembly records and found that while he sponsored zero bills and pulled in a $79,500 salary he was very busy governing… William’s Town on Facebook:
On June 21, when the Assembly debated and voted on bills—including an extension of rent regulations—from 10:34 a.m. to 8:21 p.m., Boyland was tending to William’s Town.
At 5:44 p.m., William’s Town’s virtual police needed a feeding. On his Facebook wall, Boyland wrote he needed “donuts to fuel hungry cops.” The fuel was necessary, the post noted, “to apprehend the bandits.”
An hour earlier, he posted a request to Facebook friends to help upgrade the William’s Town Mall. He logged on to CityVille at least seven times that day, while the Assembly was still in session.
He missed the Assembly’s sessions on March 23 and 24, but appears to have spent the entire night between them playing CityVille, posting game updates seven times between midnight and 8 a.m.
Boyland joined the Assembly in a special election in 2003, a legislative body where his father and uncle had previously served (his sister, Tracy Boyland, is a former City Councilwoman). Nobody at his office will comment on the Assemblyman’s online proclivities, but the Capitol did get some of his peers to rat him out (though it is worth noting there is no explicit rule against pols playing games when they should be working). “He was rarely there, and when he was, he often seemed distracted by his phone, and the leadership and their staff often had to remind him to press the button and vote,” one Assembly Democrat told the Albany paper. “He seemed often distracted by whatever was going on on his smartphone.”
Hmmm…maybe we should try this CityVille game out.