Marketing consultant provides jolt
July 31, 2011 by admin
Filed under Latest Lingerie News
The 2011 Digital Non-Conference, a gathering of the marketing and advertising business, will feature its most provocative keynoter when it holds its fourth gathering in September.
Cindy Gallop is a New York-based brand consultant for whom “thinking outside the box” is, well, stale.
The 51-year-old set the 2009 TED ideas conference buzzing when she launched her MakeLoveNotPorn.com website with a presentation that began, “I date younger men; predominantly men in their 20s.” Some of them, she says, see hard-core porn as their guide to lovemaking, so she started a website to try and fix that.
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To potential clients she says, “I only work with you if you want to find a way to blow your entire category apart.”
Her latest project, IfWeRantheWorld.com, aims to spark social action one person at a time and make money in the process.
She’s certain to create the kind of buzz this fledgling conference is looking for as it tries to position Cincinnati as a hub of digital marketing.
The event sprang from the Ad Club of Cincinnati in 2008, a centerpiece of an effort to position Cincinnati as a center of digital media. It’s called a “non-conference” because organizers want to break out of the conference mold, holding some of the sessions in local watering holes and encouraging informal dialogues.
In its first year, it generated national buzz when a PG exec dissed social media giant Facebook as a forum for advertising.
Which brings us back to Cindy Gallop.
Her resume is impressive enough – Oxford-educated, she started the U.S. office of Bartle Bogle Hegarty in 1998 and soon was named the U.S. chair. But it’s her style and candor which should be most refreshing to the Cincinnati audience.
Her topic, “The Future of Advertising,” sounds mundane. But she’s certain to be thought-provoking.
“We have an industry that’s built around an old world order business model,” she said in an interview from her New York office.
“I’m all about inventing the future,” she said. “We need to decide what we want the future to be and make it happen.”
Gallop invented herself, talking herself into a job with BBH with very little experience in advertising and a background in theater publicity. She rose to the top and then moved on in 2006, starting Cindy Gallop LLC and spreading her gospel of brand reinvention and entrepreneurship.
“I operate at the intersection of creativity and technology,” she says.
We’ll get a chance to spend some time at the intersection in September. The 2011 Digital Non-Conference is Sept. 13 and 14. Its headquarters will be the Cincinnati Hilton Netherland Plaza downtown.
For more information or to register, you can go to www.digitalcincinnati.org.
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SEO Consult® Review Social Media Marketing Services
July 31, 2011 by admin
Filed under Latest Lingerie News
SEO Consult®, leading search engine optimisation specialists, have announced they are set to review the role of their social media marketing services in light of the recent Google+ developments.
(PRWEB) July 31, 2011
SEO Consult®, leading search engine optimisation specialists, have announced they are set to review the role of their social media marketing services in light of the recent Google+ developments.
The new social network launched by Google last month has contributed to the rising demand for social media marketing as a search marketing service. In order to maximise the success of every project, SEO Consult® offer their clients a service that is up-to-date with the latest social media developments, which is why they have decided to conduct a new review of their social media marketing services.
Recent surveys conducted within the search marketing community suggest that social media share data is going to become an increasingly strong signal used by search engines to determine the quality of a website. SEO Consult® are looking to ensure that this opportunity is maximised for their clients’ internet marketing campaigns to bring the best possible results and ROI.
Although the Google+ network has not yet enabled business profiles, the research and development team at SEO Consult® have already begun investigating the potential that Google’s social network could offer to companies. They are also focused on the further development of services currently offered, which focuses on developing a presence on already established social media platforms such as Facebook and Twitter.
“We always attempted to be ahead of the curve when it comes to Social Media marketing strategies, and due to the increased client interest about this service recently, we feel it’s only right that we conduct a review to guarantee we are ready for the next step in this fast-moving industry,” said Matt Bullas, managing director of SEO Consult®. “Although Google+ is still in an advanced testing phase, our research and development team have been using the service for a number of weeks already and are determining where the value is for businesses. Of course we remain focused on developing the campaigns we run on Facebook and Twitter, but in order to ensure our clients receive the best possible service, we must be constantly looking for ways to improve.”
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/7/prweb8681232.htm
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