The Brave New Marketing World

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Stout Home Furnishings

In late June, Stout Home Furnishings hit 1,000 likes on its Facebook page, less than two years after the longtime Hurricane business first established its Facebook page.
Jed Stout, the store’s 33-year-old manager, initially had some help from Creatus, a local marketing company, to establish his business’ social media package but now he manages most of it himself.

“Once I got a feel for how it works it’s not hard at all,” he says. “It’s just a matter of communicating with folks.”

Now the only aspect Creatus still does for Stout Home Furnishings is a weekly video commercial, which also appears on the store’s website and on its YouTube channel. Otherwise, Stout himself updates Facebook with information about new products, special deals for Facebook followers and even just friendly “hello” posts. Among the deals are first dibs on clearance items before they are announced on the showroom floor.

“I think it’s fair to give them an incentive and reward for paying attention to our posts,” Stout says.
Although he says Facebook is an excellent way to get the word out about sales, he believes social media does not work by itself. He uses a multimedia approach that still includes newspaper and radio advertising. While he does reach people of all ages through Facebook, most of them fall within the 25 to 35 age range.

Like Burgess, Stout also has a Twitter account for his business but hasn’t seen the same strong results that Facebook offers. Because his Twitter account is linked to his Facebook account, though, it doesn’t take any extra work to post the same information on Twitter.

As with all social media it’s important to cross promote so the business’ Facebook page has a link for its website and vice-versa.

“The website gains us some Facebook fans because there’s a link where you can click and join our Facebook,” Stout says. “The two kind of help each other out.”

Fargo’s Drive-Thru

Fargo’s Drive-Thru has only been open two years — including about six months when it closed because a fire gutted the building — yet the restaurant already has more than 2,100 followers on Facebook.

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Facebook Stocks Put Investors at Rest

(2011-08-01) Facebook Stocks Put Investors at Rest

An otherwise volatile share, Facebook has been stable for 2 months in a row. This could mean that investors can now breathe easy. This news is clear indication that Facebook marketing is set to grow.

In the world of technology, there is always a tense undercurrent, considering that things are always brewing and there is constant movement. In such a scenario, for social media giant Facebook to record a stable $35 share for two consecutive months is welcome news for everyone involved.

Given the increased competition and constant news about investments being made into other rival networks like Twitter, it is commendable that Facebook has managed to hold its own. It goes to show that Facebook has matured and is looking more stable.

Facebook has been a forerunner of sorts. Considering all companies benchmark their performance against that of Facebook goes to show that it does enjoy a certain clout. While the question really was whether Facebook could hold on to its first mover advantage, figures seem to have a rather favourable answer to give, said Mr. Darren NG, representative of Darren Interactive Solutions.

Facebook looks to steady itself and its position, while continuing to improve on its offerings. With several tie-ups in place, and new possibilities for end users, the viability of Facebook is apparent to all. Facebook has always been an excellent platform for social media marketing. While there are several other players today, Facebook marketing is the real pioneer who has set ground rules that others follow even today. Whether in the figures and milestones achieved, or even in the services that it offers, Facebook is the point of comparison. To users and investors wondering where their endeavours are taking them, this is their moment of vindication, said Mr. Kaushal Gandhi, Director, Aaris Internet Solutions Pvt. Ltd. Aaris closely monitors all the latest news and movements related to the Social Media Marketing, and has developed Facebook marketing as an area of competence.

If you are among those who worry about the money or the faith you have placed in Facebook, you have $87.5 billion to reassure you.

About Us: Aaris Internet Solutions Pvt. Ltd. Provides SEO, PPC Management and Social Media Marketing Services. Aaris extends insightful inputs into virtually every area of SEO services, with special expertise in web content and its audit, SEO consulting and training. Sound SEO processes and practices enable Aaris to bring out the best in your site, and also to feature you prominently at all places and times.

Contact Info: The Link, 2nd Floor, Sahkar Nagar,
Andheri Link Road, Andheri(w)
Mumbai 400053.
INDIA
Email : info@aarisindia.com
Phone: +91-22-26733000.
Fax : +91-22-26733000

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Company: Aaris Internet Solutions Pvt Ltd

Country: India

Contact: Mr. Kaushal Gandhi

Website: http://www.aarisindia.com

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Phone: 912226733000

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