Remington Launches Fashion Community On Facebook And Twitter, Gives Away Free …

Remington, the company that manufactures hair care products for men and women, has launched an online community for women about all things beauty and fashion called Remington Red Chair Ready. After conducting a nationwide search for style leaders, Remington has chosen 4 Ambassadors to lead the community’s conversation on Facebook and Twitter.

The Ambassadors were hand-picked by Remington and chosen based on their beauty knowledge, unique points of view and inspirational ideas. In addition to dishing out style tips and beauty advice on Facebook and Twitter, the Ambassadors will contribute to a weekly blog called Red Chair Style Spin and represent the community at events.

Remington hopes their new community will be a fashion and beauty hub for women interested in learning and sharing their knowledge on the latest trends. Now that they’ve enlisted an all-star team of beauty and style experts to lead the conversation, they’re offering users an incentive to start participating. Remington is handing out a 30 percent off coupon code to all new followers and fans of their community and are offering up weekly giveaways and discounts on their Facebook Page and Twitter profile.

Starting on Monday, the community is running a month-long “Beauty Blitz” sweepstakes event. The prizes, which will be given away once a week throughout the month of August on Red Chair Ready’s Facebook Page, include:

• 25 new Remington styling tools
• 10 $50 Walmart gift cards
• 2 $100 ULTA gift cards
• A $1,000 spa makeover for 2 at a spa of your choice.

Will you join Remington’s new community?

Share and Enjoy

Facebook marketing raises funds for nonprofit

Google+ is the social network du jour, but a recent case study presented by eMarketer should remind businesses that Facebook is still a viable way to foster engagement – and generate funds. Nonprofit Look Good … Feel Better partnered with skincare company Clarisonic and leveraged fan engagement to raise money for brease cancer awareness.

In its webinar, Strategies for Turning Likes into Loyalty, eMarketer reports that for every new “Like,” Clarisonic donated $1 to breast cancer awareness on behalf of Look Good … Feel Better. Over the course of the campaign, Clarisonic jumped from 38,310 fans to 69,786 fans, representing an 82 percent increase.

The company’s daily page views rose 433 percent, from 421 views per day to 2,247 views per day. Simultaneously, engagement skyrocketed. The resulting rise in Likes helped raise $30,000 for Look Good … Feel Better, and it generated more exposure for Clarisonic’s branded posts. Ultimately, the skincare company acquired 75,000 fans.

Look Good … Feel Better benefited from the campaign, and its success shows that Clarisonic understood the topics and issues that were relevant to its fan base. Tailoring social (and site) content to meet prospects’ informational interests and needs should be a content marketing priority this year. (As Brafton has reported, just 3 percent of B2B marketers believe they “wow” consumers with relevant information, and budgets in search and social content marketing are poised to rise.)

Additionally, eMarketer points out that using Facebook as a marketing channel for this campaign was highly effective because 80 percent of consumers say the social giant is their network of choice for connecting with brands. Marketers looking to achieve similar success should keep in mind that a study shows shorter posts foster more engagement.

Want to receive Brafton news automatically?

Join our daily or weekly email list!

Share and Enjoy