Social media important for consumer engagement

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Industry News B2B Marketing News2011-08-02

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For years now, people in the marketing field have been quick to jump on the social media bandwagon. Many have used sites such as Twitter and Facebook to better engage with consumers and help drive business through digital promotion.

According to a recent study by Pivot Conference entitled “The Rise of Social Consumer,” while the vast majority of companies have adopted the two aforementioned platforms, many are considering using additional platforms as well. The survey found that 25 percent of companies were planning to join Foursquare in the next 12 months and 21 percent were planning to join LinkedIn.

“In spite of the fact that social media marketing feels like old news, almost all of the people surveyed said they thought it was still gaining momentum,” wrote Cynthia Boris, in an article for Marketing Pilgrim. “More than half said they were shifting money away from other forms of marketing and they thought they were getting better at using social media.”

In addition, companies can engage with customers in other ways as well. Many have been using quick response codes on fliers, which enable users to scan their phones and get information and money-saving deals.  

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Facebook: "Anonymity on the Internet has to go away"

(CBS News) 

Facebook marketing director Randi Zuckerberg

Facebook’s marketing director Randi Zuckerberg, wants to put an end to online anonymity. She believes that Internet users would act much more responsibly on the Internet if they were forced to use their real names at all times.

Zuckerberg, who also happens to be the sister of Facebook’s co-founder and CEO Mark Zuckerberg, said during a presentation at a roundtable hosted Tuesday by Marie Claire magazine on cyberbullying and social media that the use of real names online could help curb bullying and harassment on the web.

I think anonymity on the Internet has to go away… People behave a lot better when they have their real names down. … I think people hide behind anonymity and they feel like they can say whatever they want behind closed doors.

Zuckerberg didn’t offer any specifics but maintained that “there’s so much more we can do…We’re actively tying to work with partners like Common Sense Media and our safety advisory committee.”

You can read more about this story on ZDNet.

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