The Facebook Marketing Bible August 2011 Edition Is Now Available

The August 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The August 2011 edition includes updated coverage of the following topics:

• How Facebook Pages Can Use “Invite Friends” to Gain Fans, a guide to engaging your Page’s most dedicated fans while growing your overall fan base.
• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the August 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full August 2011 Edition

Recent Featured Facebook Campaigns

• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

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Facebook facial recognition software violates privacy laws, says Germany

Facebook is threatened with legal action in Germany over its facial recognition software, which critics say violates privacy and data protection laws.

The tool runs all photos uploaded to the social networking site through a programme and identifies the user’s friends on each picture. There was an outcry when it was rolled out in June to more than 500m members worldwide, though users can opt out of the automatic tagging, Facebook can still gather and store (indefinitely) all photos added to the site.

Now Hamburg’s data protection official has written to Facebook to demand it stops running the facial recognition programme on German users and deletes any related data. Johannes Caspar said the German authorities would take action if Facebook did not comply and could face fines of up to €300,000 (£262,000).

“Should Facebook maintain the function, it must ensure that only data from persons who have declared consent to the storage of their biometric facial profiles be stored in the database,” he said. The software offered potential for “considerable abuse” and was illegal.

It’s not the first time multinational technology firms have hit problems in Germany, which takes online privacy much more seriously than many other countries. In April, Google said it would not be collecting any more pictures for its German Street View project. The decision followed a series of objections after the mapping of 20 German cities for the service, which takes pictures of every street and property within a municipality. Germany’s privacy laws generally restrict photographs of people and property except in public places, such as a sporting event, without a person’s consent.

“The legal situation is clear in my opinion,” Caspar told Wednesday’s Hamburger Abendblatt. “If the data were to get into the wrong hands, then someone with a picture taken on a mobile phone could use biometrics to compare the pictures and make an identification,” he said. Such a system could be used by undemocratic governments to spy on the opposition or by security services around the world. “The right to anonymity is in danger,” he said.

Caspar is backed by the federal consumer protection ministry. “We expect Facebook to comply with all European and German data protection standards and for it to respond to the request from the Hamburg regional data protection officer,” said a spokeswoman.

A Facebook spokeswoman told Spiegel Online the company was looking at Caspar’s request, but that it “firmly rejected any accusations that we are not complying with our obligations to European Union data protection laws”.

An estimated 75bn photos have been uploaded to Facebook since it was set up by Mark Zuckerberg as an online directory for Harvard University students in 2004.

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