PointRoll’s SmartSocial Powers New ‘Weekly Ad’ for RadioShack on Facebook
August 3, 2011 by admin
Filed under Latest Lingerie News
NEW YORK, NY, Aug 03, 2011 (MARKETWIRE via COMTEX) –
PointRoll, a Gannett Company and the leading provider of digital
marketing technology, is helping to power RadioShack’s efforts to
connect with consumers where they socialize online. With PointRoll’s
SmartSocial offering, a part of the ShopLocal SmartDelivery product
suite, RadioShack has introduced its new “Weekly Ad” on the
RadioShack Facebook page, incorporating advanced browse-by-page and
dynamic, user-initiated browse-by-item display functionalities that
create a window-shopping experience for consumers on Facebook.
“Based on our proprietary research, we know most RadioShack shoppers
search online and seek referrals from friends and family before
visiting a store. So we’re making it easier for them to learn more on
their terms,” said Lee Applbaum, executive vice president and chief
marketing officer for RadioShack Corp. “Facebook is often a hub for
these information-seeking conversations and provides a great forum
for injecting relevant product details into these discussions.
PointRoll gives us the ability to tie in local deals, dynamic content
and location-specific experiences to make Facebook conversations
around shopping for our products engaging and simple for consumers.”
With PointRoll’s SmartSocial, consumers are now able to browse the
Weekly Ad on RadioShack’s Facebook page in multiple ways, including:
-- Weekly Ad Page Browse - Users can browse the digital circular
page-by-page and rollover items of interest. This browsing activity
leaves users a breadcrumb trail so they can easily return to the
landing page. In the page-by-page browse, users can also choose to
"Like" the Weekly Ad at any point of interaction and choose to
showcase this to their friends.
-- Item Recommendations - Users can browse the most popular items that
are dynamically presented through a "wisdom of crowds" recommendation
engine. Brands can also use this feature to recommend special offers
from specific manufacturer partners.
-- Item Detail - Users can view all available details about a specific
item and prominent buttons, such as "Back," "Like," "Other Items You
Might Like," and "Additional Product Details," prompting users to
continue window shopping all within Facebook.
-- Change Location - Users can change their location and/or view other
stores within their current location with "Maps Directions" and
are allowed to "View the Weekly Ad" which sets to their location,
making the Facebook shopping experience highly localized and personal
to the user.
See the functionality in action here.
“As more shopping-related conversations, behaviors and purchase
intents are fostered within social networks like Facebook, the
powerful opportunity for retailer advertisers to engage is
undeniable,” said Rob Gatto, CEO, PointRoll. “RadioShack’s use of our
enhanced Facebook browsing capabilities brings one of the most
important shopping activities — window shopping — right where the
most influential product research and conversations about consumer
electronics take place.”
PointRoll’s SmartSocial offering is part of the ShopLocal
SmartDelivery product suite and helps advertisers create the most
personalized and social consumer shopping experiences. To learn more
about creating dynamic Facebook Pages and Facebook advertising, or
social media enhanced weekly online circulars, please visit
PointRoll’s Resource Center here.
About PointRoll
PointRoll, a Gannett Company
/quotes/zigman/227199/quotes/nls/gci GCI
-0.25%
, is the
leading provider of digital marketing services and technology.
PointRoll enables advertisers, agencies and Web publishers to create,
deliver and measure interactive and action-inspiring online video,
rich media display, digital circulars, mobile, and social campaigns.
Delivering both the art and science of the digital engagement,
PointRoll provides the creative tools, analytics, distributed
content, and expertise marketers need to effectively engage consumers
and make a memorable and measurable impression. Evolving beyond the
banner, PointRoll allows marketers to find consumers wherever they
are across any digital platform and deliver a relevant and engaging
brand or direct response experience, dramatically improving ad
effectiveness. Serving more than 500 billion impressions for more
than two-thirds of the Fortune 500 brands, PointRoll delivers
measurable online advertising campaign results. For more information,
visit
http://www.pointroll.com or follow us @pointroll.
Corie Pierce
Horn Group for PointRoll
(646)202-9758
Corie.pierce@horngroup.com
SOURCE: PointRoll
mailto:Corie.pierce@horngroup.com
Copyright 2011 Marketwire, Inc., All rights reserved.
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Nielsen Wants to Change the Way We Measure Facebook Success
August 3, 2011 by admin
Filed under Latest Lingerie News
Measuring success is one of those social media marketing sticking points that still has most people baffled. Traditional online metrics such as measuring click-throughs doesn’t really give you the full picture because a lot of social media campaigns are about awareness, not action. In other words, they function more like TV commercials than banner ads. This is why TV ratings leader Nielsen is working on bringing “Gross Ratings Points” to Facebook.
As explained in an article published in the Wall Street Journal, Gross Ratings Points are a metric that measures reach — “that is the size of an audience—by the “frequency” with which the audience sees a brand.”
comScore announced today that they’ve purchased AdXpose and will combine that with their current tools to bring “game-changing” metrics to online advertising. They’re taking the concept of GRP and going one better with what they call “Validated GRP.” They define this as “a measure of impressions that were legitimately delivered to a user, in the right context, within the right frequency range, to the desired target.”
It’s a lot to digest, but comScore has an oddly creepy video on their blog post which explains it better than I can.
The honest truth is that most of us throw whatever we can at Facebook and hope for the best. We figure every new “like” is a potential new customer and hey, you can’t not have a Facebook page, right? Maybe with this shift in metrics, we’ll finally see if posting to Facebook is time well spent, or whether we should be putting our efforts elsewhere.