LinkedIn Lives In Fat City If Recruiting via Social Media Accelerates
August 3, 2011 by admin
Filed under Lingerie Events
LinkedIn recently became the second largest social networking site in the U.S. after Facebook in terms of visitors per month. The site has become popular as job seekers and employers look to social media for recruiting and to tap users’ professional networks. The company also benefited from the buzz surrounding its IPO earlier this year and from newer initiatives like LinkedIn Today, Company Pages and LinkedIn Polls that have helped the company increase its user engagement levels. Social media recruiting is a growing market but competition is emerging as well. BranchOut and Monster’s Beknown are professional networking apps on Facebook that will be a strong challenge to LinkedIn in the future.
While we expect the monthly page views per LinkedIn visitor will increase from 37 in 2011 to over 42 by the end of our forecast period, Trefis members predict an increase from 41 to 56 during the same period. The member estimates imply about 10% to the Trefis price estimate for LinkedIn’s stock.
We currently have a Trefis price estimate of $30 for LinkedIn’s stock, about 70% below the current market price of $101. Refer to our article Why LinkedIn’s Fundamentals Don’t Support the Market Price on why we remain fundamentally bearish on the company.
New Features Heighten User Engagement Levels
In the last few months, LinkedIn has introduced features like LinkedIn Today, a customized news offering based on the members’ choice of industry and relevance, and LinkedIn Skill which helps members stay ahead of the competition by discovering hot skills that other professionals are adding to their profiles. Another application is LinkedIn Poll which helps companies conduct business and market surveys by targeting users based on demographic and professional orientation. Such new features have boosted LinkedIn’s monthly page views.
Growth in Recruitment via Social Media
One in every five people begin job searches using social networks like Twitter, Facebook and LinkedIn, according to a recent study by Kelly Services, a workforce solutions provider. [1] This indicates a shifting trend in online recruitment and growth of social media in the overall professional networking space. Burlingame, a recruitment solutions provider, conducted a survey of 800 employers in June and found that 90% of these companies will start recruiting through social media this year. [1]
This is good news for LinkedIn which recently beat Myspace to become the second largest social networking site in the U.S. after Facebook. According to a Comscore report, LinkedIn recorded 34 million visitors in June 2011 up 63% from a year ago while MySpace’s visitor count dropped 50% to 33.5 million. [2] But Facebook is still the prevailing leader with 161 million U.S. visitors, up 14% percent from a year ago, and new professional networking apps like BranchOut and Beknown for Facebook will likely put pressure on LinkedIn’s visitor page views and user growth.
Our complete analysis for LinkedIn’s stock is here.
Notes:
- Job recruiting moves to social network sites, Tenessean.com, July 31, 2011 [↩] [↩]
- LinkedIn Passes Myspace to Become No. 2 U.S. Social Network, Bloomberg, July 8, 2011 [↩]
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Like This? Some People Kept Apart on Facebook, Others Get an Easier Way to Say …
August 3, 2011 by admin
Filed under Choosing Lingerie
Image by birgerking via Flickr Dang, social networking has sure changed how we relate to each other doesn’t it? Facebook users, take note. In one state, there’s a kind of friendship that is verboten, but parents-to-be all over the globe can tell their friends the big news in just one convenient click.
In Missouri, a new law rules out students “friending” or following their teachers, and vice versa, on social networking sites, like Facebook and Twitter, that allow for private communication.
The law makes sense to many, who believe it will help keep the line between the two camps clear, but to some who cite the recent tornadoes in Joplin, for example, the sites can help open the lines of communication. Some of California’s (nanny) state senators might wind up being inspired my Missouri to help us from ourselves online, too…you never know.
Speaking of communicating, if you use Facebook to share with friends, relatives, co-workers, and acquaintances details of your life like who your family members are, you can now use that same profile feature to tell everyone you know (on Facebook) that you are about to be a mom or a dad–and you can even plug in the baby-to-be’s name. “The social networking site recently added ‘Expected: Child’ to its list of friends and family tags,” explains the L.A. Times.
So is this tacky? It’s certainly one way to get the news out, and if you use Facebook and are of a certain age and demographic, you might find more and more friends using the site to post “we’re expecting!” statuses or updating their profile photo to that of an ultrasound.
The drawbacks to posting about a pregnancy are multifold, particularly for some women, who may suffer complications or miscarriage, and for friends who might be a little miffed you didn’t pick up the phone or meet them for (decaf) coffee to share the news in a more intimate way. Having seen some friends go through the loss of a pregnancy, though, some may take comfort in having the built-in support network the site can provide.
The fact that you can use a tool built-in to the site to share the news of the impending pitter patter of little feet isn’t such an offensive concept, but, as PC World points out, the grammar is:
Why the colon? The usage of a colon in that context usually means you get another blank spot to fill in more information, like “Expected: Hangover” or “Expected: Cat named Professor Wiggles.”
However, they add, this could be a catalyst for more progressive profile-ing ahead:
If Facebook goes full-throttle and allows users to customize their profiles in that fashion — like they added civil unions and domestic partnerships to their relationship statuses — maybe it will truly be a better place to meet friends and self-express.