On the Call: LinkedIn CEO Jeff Weiner

LinkedIn Corp.’s online professional networking service is now attracting an average of two new members per second.

The growth would be even more impressive if LinkedIn could get people to use its website as frequently and hang out for as long as they do on Facebook’s social network. After setting up a professional profile, a large chunk of LinkedIn’s audience only returns to the site sporadically.

That’s one of the reasons LinkedIn has been introducing more Facebook-like features, such as a news feeds that can be tailored to a member’s specific interests. LinkedIn CEO Jeff Weiner discussed the company’s efforts during a Thursday conference call reviewing the company’s second-quarter earnings.

QUESTION: How many of your members are high-frequency users of your website?

ANSWER: The norm for a consumer website is roughly a third of your total members would be coming on a monthly basis. We are not all together dissimilar from that. We are seeing higher rates of engagement, higher rates of frequency, which is a testament to some of the new products we have been launching. … I think as we continue to make the site more relevant, we are going to continue to see that kind of progress.

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